About Us

Storytelling with Impact explores a simple but powerful idea:

The stories we tell change lives—and in doing so, change society as a whole.

This has been true throughout human history. In fact, a reality we often overlook is that every positive change we humans have made in the world began with and was fueled by the stories we tell one another.

Another universal truth? We are all storytellers. Most of us don’t recognize that we’ve been telling stories nonstop since before our 5th birthday. We share and listen to them constantly—at home, at work, and in public.

Our brains are quite adept at turning random thoughts and emotions into very engaging conversations behind the scenes. Which is great, as we all appreciate these casual, everyday exchanges.

But in my view, there’s an important difference between a conversational story and an intentional story.

Whether you’re stepping onto a stage, speaking in a boardroom, or recording a video or podcast, intentional stories have a clear purpose—a point to make, a message to convey, or a hard-earned pearl of wisdom to share. As the name of my practice suggests, you want your words to have impact.

That’s exactly what I help my clients do.

I’ve had the honor of working with people from all walks of life—from scientists and engineers to entrepreneurs and business leaders, professors and students, and everyday folks who just have something important to say. What I’ve learned is that if you want your story to stand out, to resonate, and truly matter to your listeners, the narrative must be crafted to impart deep meaning, and delivered with conviction.

There are a number of guides on this website, such as Story in Three Steps to get you started, and a range of articles that analyze storytelling from the perspective of creating impact. If you’re ready to turn your experiences into an intentional and impactful story, drop me a line and we’ll set up a time to talk.

Mark Lovett Mark Lovett is Storytelling with Impact

From a young age I was one of those kids reading books under the covers with a flashlight when I was supposed to be sleeping. I was captivated by how words on a page could create magical worlds in my mind.

But beyond the entertainment value I began to think about how stories were constructed: plot points, character arcs, and the raw power that language had to shape our view of the world.

That perspective carried over into ‘real’ life as I observed how everyone seemed to be living out their own story – All the world’s a stage…, as I would later hear the notion described by Mr. Shakespeare. And that perspective stayed with me throughout my professional career.

I spent the next 25 years as an executive in the computer industry, wearing a few different hats along the way: VP Ops, CIO, CMO, CEO. Naturally, I came to see the world of business through its own storytelling lens. Every employee, customer, vendor, and investor was driven by their own unique narrative. And in my eyes, the most successful companies were the ones that best created synergy out of the intersection of those stories.

The TEDx Years

It’s not that I was looking for a new adventure, but it seems a new adventure found me, and when I exited the corporate world I entered the realm of TEDx events. Over the past 15 years I’ve attended 100 TED and TEDx events and worked on a couple dozen TEDx events as organizer, co-organizer, advisor and speaker coach.

That experience led me to do the practice I run today. Now, I focus on helping individuals, companies, and organizations uncover their most impactful personal stories. I’m continually humbled by the storytellers I’ve had the privilege to work with, and I firmly believe that despite the serious problems our world is facing today, sharing authentic personal stories will inspire humanity to create a brighter future.

Ready to uncover your story?

Let’s connect to talk about how we can make your words matter.