Three Pillars of Rhetoric
Ethos – the intent of the storyteller is to be accepted by the audience as credible and having good intentions. Does the audience believe in the storyteller, are they authentic and trustworthy?
Pathos – tapping into your audience from an emotional standpoint. Will your message, in some fundamental way, be heartfelt in a way that is in alignment with their values, their beliefs, and their morals?
Logos – Is there logic behind the argument that’s being made? Does the narrative, with its supporting facts and figures, make sense from an intellectual persepective when the story concludes?
Persuading others to adopt your way of thinking requires all three.