Storytelling speaks to the craft of composing and presenting a story to an audience.

Just Another (Storytelling) Day

It’s January 1st, 2021. In one sense it’s just another day, with another sunrise, and another sunset. But our embrace of the Gregorian calendar has a way of altering our perception of time, and we, therefore, perceive ourselves as having exited one year (past) while entering another (future) at the stroke of midnight. Never mind that there are 24 time zones, and so, two dozen strokes to mark the occasion. Time, like story, is never a simple contemplation.

This “out with the old, in with the new” mindset belies the fact that nothing has actually changed. The scourge of human trafficking and climate change, religious fundamentalism, radicalized racism, pandemic passivism, and sociopathic narcissism still ravage humanity and the planet. Millions strive to change this narrative, but these are very stubborn stories.

But if midnight serves as a reset button, a way to recalibrate, to turn the page and begin writing a new narrative, then it can be a redeeming process. As the year 2020 was coming to a close I spent a few days around Christmas with my family in Sweden and thought a lot about the impending stroke of midnight that would occur after my return to Portugal.

Morning View Outside Stockholm December 2020

The extended dark mornings reminded me of the dark reality humanity was dealing with. Having endured nearly four years of the worst American president in history. A man who has publicly turned his back on 7.8 billion people – yes, even his most loyal supporters – condemning the earth to decades of environmental catastrophe. Adding to the darkness, a pandemic that was long ago predicted, and yet criminally ignored, ravaged country after country. By the time midnight arrived on December 31st over 83 million would be infected, resulting in over 1.8 million coronavirus deaths.

Yet there were lights shining within the darkness, represented by stories that I had heard throughout the year. Stories from friends, family, and many strangers. Stories of loss and disappointment, of dreams that were put on hold, or cancelled altogether. Lives that had shifted from confidence to unnerving uncertainty. Yet each story contained the seed of a different future. One that appreciated the connectedness of humanity, one that cast a light on the illusion of separateness. Was darkness serving a higher purpose?

This consideration of how dark times shape us was on my mind when an email arrived from the amazing poet Silvi Alcivar, offering an insight into the nature, and the benefit, of embracing that which has always existed in our world – darkness.

“and i keep thinking about how all the darkness of these days is really showing us where there is light, who holds it, what we have to offer of our own, and how the darkness seems to have a necessary place too. the moon knows this. and the stars. and the roots wintering in earth. and the creatures no one has ever seen who live in depths of ocean humans will never touch. and the dark itself.” ~Silvi Alcivar

I studied my fellow passengers as they boarded the return flight to Lisbon. Everyone was wearing a mask, which on the one hand was reassuring, but masks hide the emotions that play a vital role in telling our in-the-moment story. I wondered why they were there, what their reason was for ignoring – as I had done – the advice of medical experts to stay home over the holidays. What did the season mean to them? How had their year been, and what stories would they create in 2021? Truth told, each of us lives within our own mystery.

And despite the safe practices required by the airline, the reality was that we were taking a risk vs staying at home. But at the same time we were choosing life. We had decided to include others as characters in our story, creating a richer narrative. That’s not a defense of the decisions we had made, just a raw explanation, and it posed a difficult question:

If we find ourselves in the midst of darkness,
how do we choose to live life?

How will you choose to live life on January 1st, after the imagined stroke of midnight sounds and we put 2020 behind us? Will you frame the new year as a new start, or a new chapter, or maybe just another day of storytelling in your exceptional, yet mysterious life?Wheat Stalk Close Up Stockholm 2020

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Danielle Feinberg: The magic ingredient that brings Pixar movies to life @ TED Talks Live

TED Talks Live were held at The Town Hall Theater in NYC, in November of 2015. I had the pleasure of attending all six nights to hear speakers present impactful Ideas Worth Spreading. This post is an analysis of a talk by Danielle Feinberg on the magic ability of Pixar movies to capture our imagination.

Watch Danielle’s TED Talk. She not only speaks to her personal passion, but how her experiences at Pixar create films that touch the lives of millions. By tying the innocence of animation to the physics of lighting she provides a unique behind-the-scenes view of how art is blended with science, and how the dream that we imagine can become our reality.

Transcript

(my notes in red)

When I was seven years old, some well-meaning adult asked me what I wanted to be when I grew up. Proudly, I said: “An artist.” “No, you don’t,” he said, “You can’t make a living being an artist!”

For some people the life they lead as an adult began with a dream in childhood. I’ve found this to be true for a lot of artists, writers, musicians, even teachers and attorneys. It’s an opening that connects to an audience (we’ve all had dreams as children) and sets the stage for the narrative that follows.

My little seven-year-old Picasso dreams were crushed. But I gathered myself, went off in search of a new dream, eventually settling on being a scientist, perhaps something like the next Albert Einstein.

I have always loved math and science, later, coding. And so I decided to study computer programming in college. In my junior year, my computer graphics professor showed us these wonderful short films. It was the first computer animation any of us had ever seen. I watched these films in wonder, transfixed, fireworks going off in my head, thinking, “That is what I want to do with my life.” The idea that all the math, science and code I had been learning could come together to create these worlds and characters and stories I connected with, was pure magic for me.

Detours are another factor in many lives. What seems to be a change in direction ends up circling back, though often in a modified way. Danielle comes back to art, but from the perspective of computer graphics. Think about the detours in your personal story that an audience would appreciate hearing about.

Just two years later, I started working at the place that made those films, Pixar Animation Studios. It was here I learned how we actually execute those films. To create our movies, we create a three-dimensional world inside the computer. We start with a point that makes a line that makes a face that creates characters, or trees and rocks that eventually become a forest. And because it’s a three-dimensional world, we can move a camera around inside that world. I was fascinated by all of it. But then I got my first taste of lighting.

While Danielle’s personal experiences continue to be foundational to this story, there’s a shift at this point away from her and toward to topic of her talk – what brings Pixar movies to light. Using the visual on the screen behind her, the audience is pulled into the world of animation. The combination of image and words can transport people into your experience…

Lighting in practice is placing lights inside this three-dimensional world. I actually have icons of lights I move around in there. Here you can see I’ve added a light, I’m turning on the rough version of lighting in our software, turn on shadows and placing the light. As I place a light, I think about what it might look like in real life, but balance that out with what we need artistically and for the story. So it might look like this at first, but as we adjust this and move that in weeks of work, in rough form it might look like this, and in final form, like this.

…and in this story, there’s no substitute for the visual imagery. It is possible to describe how lighting works in the animation process without the accompanying visuals – and I always invite storytellers to think about how they would tell their story using only words – but in Danielle’s story the impact would only be a fraction of what she is able to achieve.

There’s this moment in lighting that made me fall utterly in love with it. It’s where we go from this to this. It’s the moment where all the pieces come together, and suddenly the world comes to life as if it’s an actual place that exists. This moment never gets old, especially for that little seven-year-old girl that wanted to be an artist.

As I learned to light, I learned about using light to help tell story, to set the time of day, to create the mood, to guide the audience’s eye, how to make a character look appealing or stand out in a busy set.

While the specific topic is lighting in animation, the revelation described applies across the creative spectrum. The ability of elements such as sound, color, texture, and perspective can tell a story of it’s own. Storytelling in general can tap into this attribute through description. Can you describe a scene in such a way as to enhance your story?

Did you see WALL-E? There he is. As you can see, we can create any world that we want inside the computer. We can make a world with monsters, with robots that fall in love, we can even make pigs fly.

While this is an incredible thing, this untethered artistic freedom, it can create chaos. It can create unbelievable worlds, unbelievable movement, things that are jarring to the audience.

So to combat this, we tether ourselves with science. We use science and the world we know as a backbone, to ground ourselves in something relatable and recognizable. “Finding Nemo” is an excellent example of this. A major portion of the movie takes place underwater. But how do you make it look underwater?

In early research and development, we took a clip of underwater footage and recreated it in the computer. Then we broke it back down to see which elements make up that underwater look. One of the most critical elements was how the light travels through the water. So we coded up a light that mimics this physics — first, the visibility of the water, and then what happens with the color. Objects close to the eye have their full, rich colors. As light travels deeper into the water, we lose the red wavelengths, then the green wavelengths, leaving us with blue at the far depths.

Danielle uses a science story block to explain how the folks at Pixar tapped into how light works to create realistic images that our eye accepts as real. Similarly, science can be used to expand up a number of other topics, from human emotions to the effects of climate change. Many times the science alone can come off as too technical, and thus, too boring, but when tied to a real life application / situation, the science comes to life.

In this clip you can see two other important elements. The first is the surge and swell, or the invisible underwater current that pushes the bits of particulate around in the water. The second is the caustics. These are the ribbons of light, like you might see on the bottom of a pool, that are created when the sun bends through the crests of the ripples and waves on the ocean’s surface. Here we have the fog beams. These give us color depth cues, but also tells which direction is up in shots where we don’t see the water surface. The other really cool thing you can see here is that we lit that particulate only with the caustics, so that as it goes in and out of those ribbons of light, it appears and disappears, lending a subtle, magical sparkle to the underwater.

You can see how we’re using the science — the physics of water, light and movement — to tether that artistic freedom. But we are not beholden to it. We considered each of these elements and which ones had to be scientifically accurate and which ones we could push and pull to suit the story and the mood.

We realized early on that color was one we had some leeway with. So here’s a traditionally colored underwater scene. But here, we can take Sydney Harbor and push it fairly green to suit the sad mood of what’s happening. In this scene, it’s really important we see deep into the underwater, so we understand what the East Australian Current is, that the turtles are diving into and going on this roller coaster ride. So we pushed the visibility of the water well past anything you would ever see in real life. Because in the end, we are not trying to recreate the scientifically correct real world, we’re trying to create a believable world, one the audience can immerse themselves in to experience the story.

It’s important to draw a distinction between the creation of a fictional story (one told in an animated movie) and the telling of a true story. While Danielle and the folks at Pixar have the ability to violate the laws of physics for artistic impact, storytelling with impact requires that only the truth be told. It will be your version of the truth, and other people may see things differently, but your story is authentic to the real world.

We use science to create something wonderful. We use story and artistic touch to get us to a place of wonder. This guy, WALL-E, is a great example of that. He finds beauty in the simplest things. But when he came in to lighting, we knew we had a big problem. We got so geeked-out on making WALL-E this convincing robot, that we made his binoculars practically optically perfect.

His binoculars are one of the most critical acting devices he has. He doesn’t have a face or even traditional dialogue, for that matter. So the animators were heavily dependent on the binoculars to sell his acting and emotions. We started lighting and we realized the triple lenses inside his binoculars were a mess of reflections. He was starting to look glassy-eyed.

Now, glassy-eyed is a fundamentally awful thing when you are trying to convince an audience that a robot has a personality and he’s capable of falling in love. So we went to work on these optically perfect binoculars, trying to find a solution that would maintain his true robot materials but solve this reflection problem.

So we started with the lenses. Here’s the flat-front lens, we have a concave lens and a convex lens. And here you see all three together, showing us all these reflections. We tried turning them down, we tried blocking them, nothing was working. You can see here, sometimes we needed something specific reflected in his eyes — usually Eve. So we couldn’t just use some faked abstract image on the lenses. So here we have Eve on the first lens, we put Eve on the second lens, it’s not working. We turn it down, it’s still not working.

And then we have our eureka moment. We add a light to WALL-E that accidentally leaks into his eyes. You can see it light up these gray aperture blades. Suddenly, those aperture blades are poking through that reflection the way nothing else has. Now we recognize WALL-E as having an eye. As humans we have the white of our eye, the colored iris and the black pupil. Now WALL-E has the black of an eye, the gray aperture blades and the black pupil. Suddenly, WALL-E feels like he has a soul, like there’s a character with emotion inside.

Later in the movie towards the end, WALL-E loses his personality, essentially going dead. This is the perfect time to bring back that glassy-eyed look. In the next scene, WALL-E comes back to life. We bring that light back to bring the aperture blades back, and he returns to that sweet, soulful robot we’ve come to love.

(Video) WALL-E: Eva?

There’s a beauty in these unexpected moments — when you find the key to unlocking a robot’s soul, the moment when you discover what you want to do with your life. The jellyfish in “Finding Nemo” was one of those moments for me.

There are scenes in every movie that struggle to come together. This was one of those scenes. The director had a vision for this scene based on some wonderful footage of jellyfish in the South Pacific. As we went along, we were floundering. The reviews with the director turned from the normal look-and-feel conversation into more and more questions about numbers and percentages. Maybe because unlike normal, we were basing it on something in real life, or maybe just because we had lost our way. But it had become about using our brain without our eyes, the science without the art. That scientific tether was strangling the scene.

But even through all the frustrations, I still believed it could be beautiful. So when it came in to lighting, I dug in. As I worked to balance the blues and the pinks, the caustics dancing on the jellyfish bells, the undulating fog beams, something promising began to appear. I came in one morning and checked the previous night’s work. And I got excited. And then I showed it to the lighting director and she got excited. Soon, I was showing to the director in a dark room full of 50 people.

In director review, you hope you might get some nice words, then you get some notes and fixes, generally. And then, hopefully, you get a final, signaling to move on to the next stage. I gave my intro, and I played the jellyfish scene. And the director was silent for an uncomfortably long amount of time. Just long enough for me to think, “Oh no, this is doomed.” And then he started clapping. And then the production designer started clapping. And then the whole room was clapping.

This is the moment that I live for in lighting. The moment where it all comes together and we get a world that we can believe in.

As consumers we only get to see the finished product, which in the case of Pixar feels flawless, but Danielle has taken us on a journey of challenges. The problems that had to be addressed in order to achieve that flawless feel. That expression, ‘This is the moment that I live for…’ is one that is contained in so many impactful personal stories, regardless of topic. You had a dream, but along the way got lost, or things didn’t work as planned, but with perseverance those issues were overcome.

We use math, science and code to create these amazing worlds. We use storytelling and art to bring them to life. It’s this interweaving of art and science that elevates the world to a place of wonder, a place with soul, a place we can believe in, a place where the things you imagine can become real — and a world where a girl suddenly realizes not only is she a scientist, but also an artist.

We come back to the beginning of Danielle’s story with a beautiful feeling of magic, of imagination, that all things are possible. In many cases the message within the story is revealed along the way, often at the midway point or just beyond, but that message can also appear in the final words of a story, as we see here.

Thank you.

[Note: all comments inserted into this transcript are my opinions, not those of the speaker, the TED organization, nor anyone else on the planet. In my view, each story is unique, as is every interpretation of that story. The sole purpose of these analytical posts is to inspire a storyteller to become a storylistener, and in doing so, make their stories more impactful.]

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Pixar Storytelling – It Starts With An Idea

If you haven’t seen a Pixar animated movie, I’ll assume you have been living on a (nearly) deserted island. Their first feature film was Toy Story, released some 25 years ago. After 22 films, $14 billion in box office revenue, and an acquisition by Disney, they’re still creating films that touch our heart and change the way we think about the world.

You can read more about the fascinating history of Pixar, but in short, they are master storytellers. And while it’s doubtful that your personal story will end up in a Pixar movie, the process they use to create their films can teach us a lot about the craft of storytelling – characters, plot, emotion, wisdom, life.

It all begins with an idea.

It’s the first thing I ask someone who says they have a story to tell. What’s the idea, or the point, or the message that is driving your story. If you don’t know where you’re going, how are you going to get there?

Luckily, the creation of your story is not as complex as the Pixar process – no need to hire any simulation technical artists – but a takeaway from this welcome video is the need for revision / editing along the way. Nothing comes out perfect the first time. It’s an iterative endeavour that enriches your story, bit by bit.

The power of story is that it has an ability to connect with people on an emotional level.

Even when creating a fictional story, the writer needs to put an element of themselves into the narrative as a way to convey how they’re feeling. The same holds true in your story. It’s not just a sequence of events. That’s rather boring. The audience needs to know how the experience felt to you.

Check in next week for another glimpse into the world of Pixar storytelling!

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A Social Innovation Story, Impactathon 2020

I’m not the biggest fan of social media, but I do appreciate the benefit of making connections on digital platforms, as I never know when someone will reach out with an interesting offer. Such was the case when Neetal Parekh sent me a note on LinkedIn. Having seen some of my answers on Quora in regards to my time spent organizing TEDx events, she had a few questions about the TEDx model.

It turns out Neetal was an event organizer in her own right, having produced a series of Impactathons as a way to inspire social entrepreneurs in their quest to tackle the world’s most pressing social issues. She’s also the author of the book 51 Questions on Social Entrepreneurship, the host of The Impact Podcast by Innov8social, as well as a frequent speaker, facilitator, and moderator on topics including social enterprises and social entrepreneurship.

Her next event, Impactathon for Future Flourishing, was focused on the vexing problem of global poverty, and after our deep dive into the crazy world of TEDx organizing, Neetal ask if I would like to be an Impact Catalyst and provide the participants with a few tips on storytelling. I was happy to help.

Innov8social Impactathon 2020

Preceding the Impactathon I had the pleasure of recording an interview along with Mwihaki Muraguri, an impact storyteller and Principal at Paukwa House. We had a great conversation in regards to storytelling in the social impact arena as the entrepreneurs formed teams and began crafting their pitches.

Curious About Impactathon?

Impactathon 2020 Executive Summary

What is an Impactathon®?

Impactathons are impact-focused hackathon experiences designed to engage participants in mapping problems and designing solutions that address the needs of our global society. Teams of social entrepreneurs come up with innovative ideas for creating change, and the process culminates with brief pitches before a panel of judges.

  • Designed for learning – They incorporate best practices from the science of learning including focused and diffuse learning.
  • Engaging a problem-solving mindset – Providing frameworks and incorporating design-thinking principles.
  • Co-created with local partners – Providing frameworks and incorporating design-thinking principles.

Why Engage in an Impactathon®?

  • Hear Impact Talks from thinkers and doers in the space.
  • On topics such as how to identify gaps in a system, why some social enterprises fail, how to stay aligned with a mission, how to create a meaningful career in social impact.
  • Engage in social impact through a hackathon experience.
  • Including design thinking approach, getting feedback, using concepts of lean methodology, pivoting, working in teams, pitching, using storytelling and presentation techniques.
  • Learn core concepts of engaging in the social impact sector.
  • Such as how to frame a problem (root causes v. symptom), how to adopt a social entrepreneurship mindset, examples of business models, legal structures, and ways to measure social impact.
  • Join a global community of aligned impact problem solvers.
  • Meet your next co-founder, investor, or team member during Impactathon. After the event, you will have the option to join and engage with fellow Impactathoners, including participants, speakers, and mentors and learn about emerging resources in the space.

What Do Participants Say?

“Impactathon embodies the spirit of social innovation in an organic, authentic way through programmed problem solving, real collaboration, and action-oriented ideation.”

“There is something about being surrounded by passionate, innovative people who truly want to make the world better. Impactathon is a fun and collaborative experience that is incredibly energizing.”

“What really impressed me about the Impactathon was how it offered its participants different outlets to generate ideas, or simply get the creative juices flowing.”

Hats off to Neetal and all of the social impact entrepreneurs who participated in this year’s Impactathon!

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Three Reasons We Don’t Tell Our Story

Some folks are eager to tell us their story. They know their message is one that others could benefit from hearing, and they’re always looking for an opportunity to share their ideas, their wisdom, or the lessons they’ve learned along the way.

Whenever I meet one of these people and mention that I used to produce TEDx events, they quickly shift into pitch mode, expressing a desire to be on stage. They’re not the least bit shy and their storytelling passion is front and center.

But I also meet a lot of folks with powerful stories worth sharing, yet they’ll come up with reasons to avoid telling that story to an audience. They’re resigned to remaining silent as I hear them say something like the following…

  • I’m not a great public speaker, and I’m not a professional
  • I just don’t know how to make my story sound interesting
  • I might make a mistake, or even forget what I want to say

Sound familiar? Well, you’re in good company, but I’m here to tell you that none of these reasons should stop you, or even slow you down. So let’s address them, and get you motivated to begin sharing your important stories with the world.

You were born a storyteller

That’s the first thing I want every potential speaker to know, and to embrace. As babies we learn about the world around us by watching and listening. And it doesn’t take long before we learn to speak and begin telling our stories. Simple stories at first, but stories that gain in confidence and complexity day by day.

Think about the thousands of stories you’ve told since – to your family, kids in the neighborhood, and your classmates at school. You’re always telling stories. That said, we’re rarely taught how to tell a story designed to impact others – a story that’s very intentional in its wording, structure and delivery – a story with meaning beyond recounting past events.

Like any other skill that we wish to master – playing an instrument or a sport, for example – we must spend a lot of time and effort to make that happen. The more times you speak in public, and the more effort you put into writing and rehearsing your stories, the better you will get at it – so you don’t need to be a great speaker (yet), or a professional, you just need to be you to tell your story.

Create an interesting story

While we’ve spent our lives telling random stories to each other, stories told to an audience are more intentional, and structured to express an important idea or convey a specific viewpoint. So there are a number of skills to be mastered.

I approach the story process using three steps: ideation, narration, presentation. Before you write a single word of your story you need to define the main message that will drive the narrative and represent the gift that you’re giving the audience. The proverbial pearl of wisdom.

Using a classic marketing mantra, ask three questions regarding your audience:

  • What do you want them to think?
  • How do you want them to feel?
  • What do you want them to do?

Will the essence of your story shift their perspective, teach them something new, touch them emotionally, challenge preconceived notions, or inspire them to act? Ideally, your message is original, imaginative, one they haven’t heard before.

With clarity on your subject, look for story elements that will support your view. Check out these Story Blocks for examples of how you can create a compelling narrative. Utilize elements that will be of interest to your audience, and you’ll be well on your way to creating a captivating story.

Mastering your narrative

Telling a story that includes specific elements – events, observations, feelings, thoughts – presented in a specific order to maximize impact, requires practice. Rehearse, rehearse and rehearse some more. Rehearse by yourself, then do it in front of friends to get feedback. Do they understand the intent of your story?

Take advantage of your phone, tablet or laptop by recording your talk. When played back you will hear yourself saying words you wouldn’t normally use in conversation. Editing at this stage will result in a more naturally sounding talk. Next, capture your presentation on video. Note your body language and facial expressions. Words are always most important, but delivery can add emphasis.

You don’t need to memorize your entire talk (more on this at a later date) but you should know your opening and closing by heart. Starting strong gets the audience engaged, while closing strong will make it memorable. You also need to remember each element of your story, and the sequence of presentation. Delivering your narrative out of order will often confuse the listener.

As to making mistakes, the audience doesn’t have a copy of your talk, so in most cases they won’t even notice if something is missing. But if you do catch yourself saying the wrong thing, such as stating a wrong date or quoting an incorrect number, pause for a moment, take a breath, and correct yourself. The audience will appreciate your honesty.

Conclusion

I could spend hours going into each of these subjects at length, but the bottom line is that there’s a strategy for dealing with each one and you should never allow them to get in the way of sharing your story with a larger audience – your story can change the world!

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