On Writing (Your Story) Well – Part Two

When telling true stories, people often assume it’s simply a matter of repeating the truth. That’s the best place to begin, as facts are the foundation of personal storytelling, but maximizing the impact of your story comes down to the words, sentences, and paragraphs that comprise all narratives. It’s the writing process which turns truth into story.

Professional writers know this, spending the majority of their time editing what they’ve written. Word choice. Sentence structure. Narrative arc. Writers devote their career to mastering the art of telling stories that matter. For most of us it tends to be a different story.

We learned to write at a very early age, but once we entered the school system the focus was on grammar, which is a necessary component of the writing task, but unfortunately, there was scant guidance when it came to using that proper grammar to tell personal stories. We leave school and begin our career lacking the storytelling skills that can positively effect every aspect of our future.

I was blessed early on in my career when a colleague handed me a new copy of On Writing Well by William Zinsser. That was decades ago, and I’ve since owned a number of copies along the way. I’ve read it many times, refer to it often, and I’m still learning. If telling personal stories is something you aspire to, and want to maximize the impact of your stories, I recommend you pick up a copy.

On Writing Well by William Zinsser Book Cover

The book covers a lot of territory, and in the previous post I covered Part One. With this second installment I highlight key points from Part Two of the book.

From Part II on Unity

As for what point you want to make, every successful piece of nonfiction should leave the reader with one provocative thought
that he or she didn’t have before.

Storytelling with Impact is often about shifting perspectives – altering the way in which a listener or reader views a particular subject, how they view themselves, how they view others, or how they view the world – sometimes all four. Most of us are on a journey of self discovery, as well as self improvement, which entails growth, which results in altering our viewpoints. We seek new information from many sources, one of which involves hearing stories from / about other people.

To achieve the goal of making an impact I ask storytellers to describe how their audience thinks and feels about that idea or experience that forms the basis of their story. I then ask them to describe how that audience might think and feel about the subject after they’ve heard their story. It’s not just a verbal exercise. To truly understand the provocative thought that William Zinsser mentions it’s important to write down your before and after thoughts. Give the exercise it’s due. Understanding the power of your story is key to writing a powerful story.

The Narrative Journey

Trust your material if it’s taking you into terrain you didn’t intend to enter but where the vibrations are good.

Your story’s narrative will, hopefully, take an audience on a journey from your opening line to your closing line in a seamless fashion. And with a clear intent (see previous section) you map out your route by way of identifying the most relevant story blocks and order them properly. But stories can have a way of shapeshifting; pulling you in directions that were not on your planned route. Sometimes you’ll need to pull hard on the reins to get back on track. But to William’s point, you also need to pay attention to how the diversion feels.

Writing is simultaneously a process of crafting a narrative, while at the same time, rediscovering that narrative. As you write, new ideas, experiences, and pathways arise. Distractions should be discarded, but discoveries should be examined. And yes, you may find yourself on a fun diversion, only to realize you’re not going in the right direction, so you’ll have to backtrack an refocus. Stay true to your destination, and yet embrace the chaos that often arises.

From Part II on The Lead and the Ending

You should give as much thought to choosing your last sentence as you did to your first. Well, almost as much.

Every story opens with a (few) sentence(s), and will close with a (few) sentence(s). In my view, “few” equates to 3 or less. In both cases the message must be clear, at first to provide an initial hook for the story, and to conclude, something memorable. Both are vital bookends to your narrative, but I’ll agree with William’s viewpoint that the opening carries a bit more literary weight as you need to capture the interest of the audience in order for them to still be paying attention when it’s time the closing.

That said, focus on crafting a compelling narrative first. Remember the mention about shapeshifting? Initial drafts of your opening and closing may stay intact, but more often than not, you will discover better versions during the writing / editing / rehearsing process. Polish the ends once the story’s narrative is solid.

From Part II on Bits & Pieces

The longer I work at the craft of writing, the more I realize that there’s nothing more interesting than the truth.

I am often asked whether a story can ‘stretch the truth’, or if the storyteller can ’embellish’ their narrative. My answer is always the same. If your intent is to tell a true story, then stick to the truth. My reasoning is that if you’re caught in a lie, or the audience can tell that you’re adding fiction to your story, then everything you say is in doubt. These tactics can work well when you’re telling tall tales at the dinner table, but not when you’re on stage trying to reach an audience with a real story.

What I like about William’s quote is that the truth is actually more interesting. It requires additional work to find a storyline that is more interesting, which is to say, it’s often easier to lie than it is to tell the truth. In many cases, storytellers incorporate a lie (or embellishment) in order to avoid dealing with the truth. While it’s tempting, don’t do it. Find the most impactful truth, and write your story accordingly.

Reflection

These are four pearls from On Writing Well that I’m still (after many years) trying to master. Every time I write something (I think is) wonderful, I wake up the next day, reread my prose and become convinced that someone broke into my home in the middle of the night and changed what I wrote the previous day. I couldn’t have written something so bad, but I did. In those moments of despair I’m glad that the wisdom of William Zinsser is close at hand.

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On Writing (Your Story) Well – Part One

When telling true stories, people often assume it’s simply a matter of repeating the truth. That’s the best place to begin, as facts are the foundation of personal storytelling, but maximizing the impact of your story comes down to the words, sentences, and paragraphs that comprise all narratives. It’s the writing process which turns truth into story.

Professional writers know this, spending the majority of their time editing what they’ve written. Word choice. Sentence structure. Narrative arc. Writers devote their career to mastering the art of telling stories that matter. For most of us it tends to be a different story.

We learned to write at a very early age, but once we entered the school system the focus was on grammar, which is a necessary component of the writing task, but unfortunately, there was scant guidance when it came to using that proper grammar to tell personal stories. We leave school and begin our career lacking the storytelling skills that can positively effect every aspect of our future.

I was blessed early on in my career when a colleague handed me a new copy of On Writing Well by William Zinsser. That was decades ago, and I’ve since owned a number of copies along the way. I’ve read it many times, refer to it often, and I’m still learning. If telling personal stories is something you aspire to, and want to maximize the impact of your stories, I recommend you pick up a copy.

On Writing Well by William Zinsser Book Cover

The book covers a lot of territory, more than can be covered one post, so in this first installment I will highlight some key points revealed in Part One of the book.

From Part I on Principles

Writing is hard work. A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing
is hard, it’s because it is hard.

Some storytellers that I work with know this day one, most don’t, but they soon discover this reality as we get to revision 4, 5, 6, 7. It’s easy to write. Just pick up a pen, or let your fingers dance across a keyboard. Words do come out, but the first words we write rarely convey the true meaning of our story. The words we need have a way of hiding off the page. Sneaky bastards.

Our first drafts sit on the surface. A basic outline is there. The bones, if you will. And that’s fine, as every structure needs a frame. But it takes focused effort to dig deeper into a story while at the same time polishing a narrative that shifts. Writing and editing. Listening and editing. Rehearsing and editing. Hard work.

The Power of (any) Language

It’s a question of using the English language in a way that will
achieve the greatest clarity and strength.

I always stress the importance of maximizing impact when I help someone craft their narrative, but I like William’s word choice here: achieve the greatest clarity and strength. When a point is not clear the reader or listener may get confused and disconnect from the narrative. Strength comes from not hedging your bets. Say what you mean and be direct. That doesn’t mean overdoing it for dramatic effect. Strength comes from authenticity, not theatrics.

Narratives Under the Microscope

Reexamine each sentence you put on paper. Is every word doing new work? Can any thought be expressed with more economy? Is anything pompous or pretentious or faddish? Are you hanging on to something useless just because you think it’s beautiful?

This is the tedious part, and the step that many writers and speakers cut short. The process involves writing, then reading what you wrote and fixing the most obvious problems. Repeat the cycle until the issues found move from major to minor. Don’t shoot for perfection; that won’t happen at this stage. It’s time for adding audio to the sequence.

Recite the story out loud using your natural voice, as though you were telling it to someone. You will find a whole new basket of problems to correct. Listen for sentences that are too long, words with too many syllables or too complex, and clichés that should be axed. Edit, edit & edit. Then use a smartphone to record your story and play it back. Now your brain isn’t spending any energy trying to speak and you can concentrate on what you’re hearing.

Are the sentences concise? Does it sound like you? We tend to write in a more formal fashion than we speak, using words more difficult than those we would naturally say. If you stumble over words or phrases, see if you can find easier, simpler replacements. The easier it is to say, the easier it is to hear.

What to Include

Never say anything in writing that you wouldn’t comfortably say in conversation.

It’s common for storytellers to ask how much they should reveal, how far they should go in exposing the essence of their personal story, and knowing where the line is can be difficult to determine. I often advise, “Don’t say anything you wouldn’t say at the dinner table.” I like both views, but there are exceptions.

In any case, you must consider your audience as you edit. In our digital world written articles, podcasts and videos get global distribution, or at a minimum, global access. You want your message to be heard, and be as meaningful as possible, but it’s also possible to alienate your audience with details that are considered too shocking or graphic.

In the end you must make that call. One way to approach the topic is to write your story out in full, saying as much as you feel comfortable sharing publicly. Then rehearse your story in front of trusted friends or family – if your story is written, have them read it. Ask whether it felt as if you were holding back and playing it safe, or if it’s a case of TMI (too much information).

Reflection

These are four pearls from On Writing Well that I’m still (after many years) trying to master. Every time I write something (I think is) wonderful, I wake up the next day, reread my prose and become convinced that someone broke into my home in the middle of the night and changed what I wrote the previous day. I couldn’t have written something so bad, but I did. In those moments of despair I’m glad that the wisdom of William Zinsser is close at hand.

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The Challenges of Story Compression

One of the most difficult challenges every storyteller faces is how to compress days / months / years / centuries when crafting a narrative. For example, the Roman Empire lasted some 500 years, yet books on the topic are typically under 500 pages, which illustrates how many facts the authors had to cut. Even when the subject is as narrow as the life of one person, such as Julius Caesar, that same page count only allows for the highlights. Volumes of data are left behind.

So imagine the difficulty in reducing an entire life – and in this case it’s quite an illustrious life – into a twenty minute podcast. Could you compress your life into twenty minutes? Rather frustrating for most folks. But such is the mastery of Nate DiMeo, founder of The Memory Palace, with his insightful story about Robert Smalls. You might call The Wheel a master class in story compression.

This excerpt from Wikipedia will give you some indication of Robert Smalls’ life, though it’s just one chapter of a saga that’s hard to fathom. Listen to Nate’s narrative and you’ll gain a much better sense of Robert’s keen ability to plan and execute. The other thing you will notice is the difference between information – as provided by Wikipedia – and narrative nonfiction – as spoken by Nate DiMeo.

Robert Smalls (April 5, 1839 – February 23, 1915) was an American politician, publisher, businessman, and naval pilot. Born into slavery in Beaufort, South Carolina, he freed himself, his crew, and their families during the American Civil War by commandeering a Confederate transport ship, CSS Planter, in Charleston harbor, on May 13, 1862, and sailing it from Confederate-controlled waters of the harbor to the U.S. blockade that surrounded it. He then piloted the ship to the Union-controlled enclave in Beaufort-Port Royal-Hilton Head area, where it became a Union warship. His example and persuasion helped convince President Abraham Lincoln to accept African-American soldiers into the Union Army.

Even without personal knowledge of the area, and few details of the historical moment, you can still imagine the scene of a blockade off the coast, of Robert’s desire to escape slavery in The South, and the impossible notion of stealing a Confederate boat in order to make his escape. There is the briefest mention of his mother, his wife and two daughters, yet you clearly see the stakes involved in his decision to take that boat, to risk it all.

With the visual references to slaves being bought and sold, to being whipped in the fields, you come to embrace the motivation, despite the stakes, to take that boat, to take the wheel, at the age of 23. The escape took hours, but in just a few seconds Nate takes us onboard the Confederate gunboat CSS Planter, where we feel the tension, the odds stacked against success.

I’ll leave it to you to hear the story to its conclusion. To marvel at the fact that his heroic exit from South Carolina wasn’t the end of the story. How he served in the Union Navy.  How he returned to Beaufort after the war, became a politician and served in both the South Carolina State legislature and the United States House of Representatives.

By the story’s conclusion I felt as though I had been listening for hours, while being taken on a magnificent journey of one man’s incredible life. But when I checked the clock, only twenty minutes had passed. Story compression is a time warp, an experience that doesn’t leave you feeling short-changed.

If you have a desire to tell your life story – on a podcast or on a stage – if only to cover the highlights, yet feel that the challenge of compressing your story to a reasonable length is next to impossible, revisit this podcast. In fact, do yourself a favor and subscribe to The Memory Palace. Every episode is a master class in how to captivate an audience and reveal the essence of what it means to be human, and do so in a matter of minutes.

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The Creative Penn Podcast Episode 500

Storytelling takes many forms, and while my focus, for the most part, supports individuals telling their story verbally, writing your story is another avenue for generating impact based on your ideas, lessons learned, and life experiences. In fact, a number of my clients have turned their attention to the spoken version of their story after having published a book.

The Creative Penn Podcast

As with speaking, learning the art and craft of written storytelling takes time, and is based in large part on seeking the wisdom of others who have made the same journey. If writing is your current profession, or simply a future goal, then The Creative Penn Podcast should be in your toolbox.

Joanna Penn is the host, and after 11 years she released her 500th episode. A milestone that few podcasters reach!

You’ll need to hear the entire podcast to discover the many pearls of wisdom that she offers from past episodes, but I wanted to share a few of them here.

Write What You Love

Are you writing what others think you should write, or what you feel the market wants? Maybe you feel that your talents are limited to only one genre, or either fiction or non-fiction. Joanna was stuck in that box until she tried her hand at writing fiction books and now has 18 novels to her credit. Don’t let the challenge of exploring new styles of storytelling hold you back.

It’s Okay If Your First Draft Sucks

Taking this idea further, it is extremely rare (like one in a million) that a first draft is the best you can do. This applies to writing books, articles, or your personal story. When Joanna interviewed Mur Lafferty, the point was made that if we can recognize this fact, and stop worrying about it, great writing is possible.

And I think, when people allow themselves to just write the story and not worry about what’s going to happen to the story afterward, that’s when they really let themselves actually improve. It’s like when they’re thinking about it too much, they hold themselves back or they put some sort of handicap on themselves. But when they just write and not worry about sucking or worrying about how good it is or where it’s gonna be published, then better things happen. ~Mur Lafferty

Realizing that you could write something terrible and then fix it up later with editing freed me from so much. My first drafts are a lot better now, but we all have to go through those first few books where we don’t know what we’re doing! ~Joanna Penn

Leverage Your Intellectual Property

Too often writers will publish their book, either through a traditional publishing house or independently, then they’ll move on to the next project. But there are international rights, audio book rights, movies, even gaming rights to consider.

It’s a subject writers need to spend time exploring, and hire a professional when there are contract related questions. Bottom line, don’t sign anything unless you fully understand what you’re signing up for.

I think authors, indies, have not given enough thought to rights. Taking a publishing rights perspective on your work is the missing link for the indie author and it’s really important to trade publishing. ~Orna Ross

I know the worth of my intellectual property assets, they are the basis of my business — as well as my art. If you understand this, you are an empowered writer! ~Joanna Penn

Develop Your Personal Brand

The concept of having a personal brand was once reserved for those who “made it” in the publishing world, who made the best seller lists and were interviewed on all the talk shows. But in the digital world, with podcasting, Instagram, email marketing and video channels, anyone can get their brand in front of thousands – and on a daily basis if so desired. How do people see you? What’s your brand?

Turning Pro

Some folks are happy being a part time writer and publishing once in a while, making some spending money on the side. But if your goal is to make a living by telling stories – and this applies equally to a writing career or a speaking career – then you should go all in and understand what it means, what it takes to go pro.

When I was trying to learn to be a writer and was falling on my face over and over and over, the reason I decided finally was that I was an amateur. I had amateur habits and I thought like an amateur and what turned the corner for me was just a simple sort of turning a switch where I just decided, I’m going to turn pro. I’m going to think like a pro.

Courage plays a lot. It takes a lot of guts to do this. Patience is also very important, to be patient with ourselves, allow ourselves to fall off the wagon sometimes. Taking the long view is another aspect of it. ~Steven Pressfield

Publishing is like a roller coaster, it’s up and down and up and down. It’s similar to the music industry. If you have one hit, don’t assume that your next one’s going to be a hit. So when you do have money, you need to save well, invest it, prepare for times when it’s going to be a crash, and just don’t think that it’s going to keep going. ~Kevin J Anderson

There’s so much more content in this 500th episode of The Creative Penn, so do give it a listen, and if you’re a writer (professional or aspiring), subscribe to the podcast. You can thank me later. Every episode is a deep dive into the world of writing, publishing, and most importantly, storytelling.

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Crimson Letters: Voices from Death Row

I’ve spent a lot of time in prison. Not as an inmate, but instead coaching inmates, helping them craft their personal stories. Stories destined to land on a stage at TEDxDonovanCorrectional in 2017 and 2018. Donovan Correctional Facility is a California State prison, located at the very southern edge of San Diego County, overlooking the international border shared with Mexico.

To say that the experience was profound would be an understatement. Many of these men had spent the majority of their adult lives incarcerated, which in the beginning led me to question whether they had much in the way of wisdom to share with an audience. But over a two year period I continued to be impressed by the insights, the compassion, and the empathy that formed the foundation of their stories. If I had been talking to them on the phone, I would have assumed they were college educated.

The Longform Interview

So when I read the description for the Longform Podcast with Tessie Castillo and George Wilkerson, I dropped everything to have a listen. While I had heard many stories from prison, none of those stories had come from inmates on death row.

“I want other people to see what I see, which is that the men on death row are human beings. They’re incredibly intelligent and insightful and they have so many redemptive qualities…I don’t think I could really convey that as well as if they get their own voice out there. So I wanted this book to be a platform for them and for their voices.”
–Tessie Castillo

“For me, writing was like a form of conversation with myself or with my past, like therapy. So I just chose these periods in my life that I didn’t really understand and that were really powerful and impactful to me, and I just sat down and started writing to understand them and make peace with them.”
–George Wilkerson

Instead of the usual format, whereby host Aaron Lammer interviews an author, in this case Tessie Castillo, the twist to this episode was calling death row inmate George Wilkerson to bring his voice from inside prison to the outside world.

As often happens in life (I could never have predicted that I would spend time coaching inmates inside prison) Tessie had no connection to death row or the death penalty when she met someone at a Super Bowl party who happened to be a psychologist working with death row inmates at a prison in Raleigh, North Carolina.

When she found out that the new warden was permitting classes on death row, Tessie applied to teach a journaling class. Her discovery of who these men had become was similar to my own. It would behove you to spend 43 minutes listening to the interviews. You’ll come to view men on death row in a new light.

Essays From Death Row

Beyond the Longform podcast, and the basis for the conversation, was the book Crimson Letters: Voices from Death Row, written by Tessie Castillo and death row inmates: George Wilkerson, Terry Robinson, Michael Braxton, and Lyle May.

Crimson Letters by Tessie Castillo

Through thirty compelling essays written in the prisoners’ own words, Crimson Letters: Voices from Death Row offers stories of brutal beatings inside juvenile hall, botched suicide attempts, the terror of the first night on Death Row, the pain of goodbye as a friend is led to execution, and the small acts of humanity that keep hope alive for men living in the shadow of death.

Each carefully crafted personal essay illuminates the complex stew of choice and circumstance that brought four men to Death Row and the cycle of dehumanization and brutality that continues inside prison. At times the men write with humor, at times with despair, at times with deep sensitivity, but always with keen insight and understanding of the common human experience that binds us.

Beginning with the journaling class that she started, Tessie frames the narrative from the perspective of someone who has walked the halls and forged story-based bonds with the men. The series of essays that comprise most of the book take you inside the hearts and minds of these inmates, as well as take you back in time to share the trauma of their childhood experiences.

After spending time with these men and listening to their stories, I don’t claim to know them thoroughly or to fully comprehend why they did what they did. Nor do I defend the crimes of any many on Death Row…But I will defend their humanity because I see it every time I walk through those prison doors.
–Tessie Castillo, excerpt from the Raleigh News & Observer, May 2014

It took me back to my time at Donovan, hearing about lives so different than my own, making it difficult to predict how I would have acted in such circumstances, how my life would have turned out. It’s not a matter of blaming others, or wanting a hall pass for mistakes, but the harsh reality is that downward spirals are challenging, even for the best of us, especially when navigating through a turbulent world of drugs, crime and violence.

The spankings had started a year before our mom left. At first it was just a few pops on the butt every couple weeks or so. But as time went on, the slaps hardened and became more frequent, the bruises took longer to heal. Then he began whipping off his heavy leather belt and the slaps turned into punches that cracked bones.
–George Wilkerson

One of the most difficult aspects of spending sixteen years on Death Row is being stowed away from the outside world. Unlike other facilities, Death Row implements a measure of isolation that wedges a gap in the mental evolution of its denizens.
–Terry Robinson

Our culture was built on three main pillars: Fightin’, stealin’, and gettin’ drunk. Fightin’ was a rite of passage and it determined your position in the hood hierarchy. The better you were at fightin’, the higher your status.
–Michael J. Braxton

In prison, night’s hourglass has extra holes in it. When sleep comes, gone are the plodding daylight hours, confining walls, and thoughts of letters. Sleep is relief for most of us. With this blessed comfort comes dreams of love, companionship, and peace. Desires glow so vivid and deep that reality is a disheartening comparison. Sleep cannot be degraded, beaten or chained. In sleep lies our freedom.
–Lyle May

“I believe that little separates people inside Death Row from those outside it. We are all a complex jumble of hopes, dreams, virtues and mistakes. We strive to be better people. We often fail. Being human is learning to rise again – as these me do, despite the odds – to prove we are more than our worst crime.”
–Tessie Castillo

Time to Reflect

While there is a dark sadness within some of the pages, there is also bright joy that comes from these four big hearts. And though it may not be an intuitive conclusion, as I finished the last page the notion occurred to me that these men have learned more about themselves, and applied that learning to become far more compassionate humans than most of us ever will while we blissfully enjoy our ‘freedom’.

Death Row isn’t a place that lacks humanity, like some people say. It is where humanity is rediscovered and restored. On Death Row the meaningfulness of life tremendously exceeds the inevitability of death. We are all human beings and as such we’re prone to mistakes, but many inmates are simply paradigms of the great fall before triumph. Our humanities are not beyond repair and any judicial system that conceptualizes such nonsense is flawed. To give up on a person’s humanity says a lot about our own. We can never fully share in the humanity of others until we have recognized and repaired our own tendencies towards cruelty and unconscious bias. This means forgiveness, accountability, faith, and in many cases a second chance. No matter our personal or collective opinions, no one will ever deserve to die.
–Terry Robinson

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