Sam Kass: Want kids to learn well? Feed them well @ TED Talks Live

TED Talks Live were held at The Town Hall Theater in NYC, in November of 2015. I had the pleasure of attending all six nights to hear speakers present impactful Ideas Worth Spreading. This post is an analysis of a talk by Sam Kass about the connection between proper nutrition and success in childhood education.

Watch Sam’s TED Talk. The issues related to proper nutrition and the quality of a child’s education are complex, but Sam provides us with an example of one such solution that has seen positive results. But this talk is also about the choices that storytellers must make in regards to focus and impact.

Transcript

(my notes in red)

I am a chef and a food policy guy, but I come from a whole family of teachers. My sister is a special ed teacher in Chicago. My father just retired after 25 years teaching fifth grade. My aunt and uncle were professors. My cousins all teach. Everybody in my family, basically, teaches except for me.

They taught me that the only way to get the right answers is to ask the right questions. So what are the right questions when it comes to improving the educational outcomes for our children? There’s obviously many important questions, but I think the following is a good place to start: What do we think the connection is between a child’s growing mind and their growing body? What can we expect our kids to learn if their diets are full of sugar and empty of nutrients? What can they possibly learn if their bodies are literally going hungry? And with all the resources that we are pouring into schools, we should stop and ask ourselves: Are we really setting our kids up for success?

We know about chefs, and teachers, but the phrase ‘food policy guy’ is a bit unusual, and that has the audience wondering where his story will take them. Leveraging what he learned from the teachers in his family, Sam asks a series of questions which outline his narrative. Beyond serving as a precursor for his story, the technique of opening a story with questions can also engage the audience and get their cognitive wheels turning.

Now, a few years ago, I was a judge on a cooking competition called “Chopped.” Four chefs compete with mystery ingredients to see who can cook the best dishes. Except for this episode — it was a very special one. Instead of four overzealous chefs trying to break into the limelight — something that I would know nothing about — (Laughter) these chefs were school chefs; you know, the women that you used to call “lunch ladies,” but the ones I insist we call “school chefs.” Now, these women — God bless these women — they spend their day cooking for thousands of kids, breakfast and lunch, with only $2.68 per lunch, with only about a dollar of that actually going to the food. In this episode, the main-course mystery ingredient was quinoa. Now, I know it’s been a long time since most of you have had a school lunch, and we’ve made a lot of progress on nutrition, but quinoa still is not a staple in most school cafeterias.

Many people will have seen Sam on television, but for those that have not, his quick mention of that fact tells us that he’s not just a chef (he told us that in his opening line) but a chef who is good enough to be a judge for a cooking competition. Often times you can provide a single sentence that says a lot about who you are in connection to the story you’re telling.

So this was a challenge. But the dish that I will never forget was cooked by a woman named Cheryl Barbara. Cheryl was the nutrition director at High School in the Community in Connecticut. She cooked this delicious pasta. It was amazing. It was a pappardelle with Italian sausage, kale, Parmesan cheese. It was delicious, like, restaurant-quality good, except — she basically just threw the quinoa, pretty much uncooked, into the dish. It was a strange choice, and it was super crunchy. So I took on the TV accusatory judge thing that you’re supposed to do, and I asked her why she did that.

Cheryl responded, “Well, first, I don’t know what quinoa is.” (Laughter) “But I do know that it’s a Monday, and that in my school, at High School in the Community, I always cook pasta.”

See, Cheryl explained that for many of her kids, there were no meals on the weekends. No meals on Saturday. No meals on Sunday, either. So Cheryl cooked pasta because she wanted to make sure she cooked something she knew her children would eat. Something that would stick to their ribs, she said. Something that would fill them up. Cheryl talked about how, by the time Monday came, her kids’ hunger pangs were so intense that they couldn’t even begin to think about learning. Food was the only thing on their mind. The only thing. And unfortunately, the stats — they tell the same story.

This story block is about someone other than Sam. In this case, it’s someone that he has met and interacted with, so he could tell it from personal experience, but we are basically in the shoes of this other person. Think about the people you have met that could be part of your narrative. Capture those as current or future story blocks. Some speakers have dozens of such stories to draw on.

So, let’s put this into the context of a child. And we’re going to focus on the most important meal of the day, breakfast. Meet Allison. She’s 12 years old, she’s smart as a whip and she wants to be a physicist when she grows up. If Allison goes to a school that serves a nutritious breakfast to all of their kids, here’s what’s going to follow. Her chances of getting a nutritious meal, one with fruit and milk, one lower in sugar and salt, dramatically increase. Allison will have a lower rate of obesity than the average kid. She’ll have to visit the nurse less. She’ll have lower levels of anxiety and depression. She’ll have better behavior. She’ll have better attendance, and she’ll show up on time more often. Why? Well, because there’s a good meal waiting for her at school. Overall, Allison is in much better health than the average school kid.

So what about that kid who doesn’t have a nutritious breakfast waiting for him? Well, meet Tommy. He’s also 12. He’s a wonderful kid. He wants to be a doctor. By the time Tommy is in kindergarten, he’s already underperforming in math. By the time he’s in third grade, he’s got lower math and reading scores. By the time he’s 11, it’s more likely that Tommy will have to have repeated a grade. Research shows that kids who do not have consistent nourishment, particularly at breakfast, have poor cognitive function overall.

Here we have two more stories of other people – both designed to illustrate the connection between educational success and healthy nutrition – with one having a positive outcome, while the other outcome is negative. The use of contrasting stories is a common technique, used to show what happens when one path is taken over the other.

Sometimes these paths are imposed – in this case we’re dealing with children who don’t really have a choice – but in other situations the path is chosen – an adult who chooses to eat too much, or drink too much, or smoke cigarettes. In either case, the audience knows which is the better path, but they also know there are challenges to taking that path. This dilemma sets up the next phase of the story.

So how widespread is this problem? Well, unfortunately, it’s pervasive. Let me give you two stats that seem like they’re on opposite ends of the issue, but are actually two sides of the same coin. On the one hand, one in six Americans are food insecure, including 16 million children — almost 20 percent — are food insecure. In this city alone, in New York City, 474,000 kids under the age of 18 face hunger every year. It’s crazy.

On the other hand, diet and nutrition is the number one cause of preventable death and disease in this country, by far. And fully a third of the kids that we’ve been talking about tonight are on track to have diabetes in their lifetime.

Now, what’s hard to put together but is true is that, many times, these are the same children. So they fill up on the unhealthy and cheap calories that surround them in their communities and that their families can afford. But then by the end of the month, food stamps run out or hours get cut at work, and they don’t have the money to cover the basic cost of food.

Sam offers a statistical story block to demonstrate the magnitude of the problem. It’s very shocking to hear that nearly a half million kids in New York City face hunger every year. Are there statistics that can help support your narrative, that can highlight the importance of your message? You can use static numbers, or present a trend line if the numbers are going up or down.

But I would also like to mention Sam’s use of the phrase ‘diet and nutrition is the number one cause of preventable death and disease in this country, by far’. I found it equally shocking, yet it didn’t ring true for me. I’m not saying it was a false statement, but it seemed to be such a serious claim that it needed an explanation. What are the categories of ‘preventable death and disease’ that he’s talking about? What are the relevant statistics?

The point is, when you’re making a serious claim – about anything – consider whether you need to explain it further, or provide statistics, or quote the source of your claim.

But we should be able to solve this problem, right? We know what the answers are. As part of my work at the White House, we instituted a program that for all schools that had 40 percent more low-income kids, we could serve breakfast and lunch to every kid in that school. For free.

This program has been incredibly successful, because it helped us overcome a very difficult barrier when it came to getting kids a nutritious breakfast. And that was the barrier of stigma. See, schools serve breakfast before school, and it was only available for the poor kids. So everybody knew who was poor and who needed government help.

Now, all kids, no matter how much or how little their parents make, have a lot of pride. So what happened? Well, the schools that have implemented this program saw an increase in math and reading scores by 17.5 percent. 17.5 percent. And research shows that when kids have a consistent, nutritious breakfast, their chances of graduating increase by 20 percent. 20 percent. When we give our kids the nourishment they need, we give them the chance to thrive, both in the classroom and beyond.

The story now pivots from problem to solution, and we get one more slice of information about Sam – that he was working on this project at the White House. If he was to expand this story from its short 12 minute format to keynote length, these few words could become a significant story block of its own. The beauty of story blocks is how they can be expanded or contracted based on the time allowed.

Now, you don’t have to trust me on this, but you should talk to Donna Martin. I love Donna Martin. Donna Martin is the school nutrition director at Burke County in Waynesboro, Georgia. Burke County is one of the poorest districts in the fifth-poorest state in the country, and about 100 percent of Donna’s students live at or below the poverty line. A few years ago, Donna decided to get out ahead of the new standards that were coming, and overhaul her nutrition standards. She improved and added fruit and vegetables and whole grains. She served breakfast in the classroom to all of her kids. And she implemented a dinner program. Why? Well, many of her kids didn’t have dinner when they went home.

So how did they respond? Well, the kids, they loved the food. They loved the better nutrition, and they loved not being hungry. But Donna’s biggest supporter came from an unexpected place. His name was Eric Parker, and he was the head football coach for the Burke County Bears. Now, Coach Parker had coached mediocre teams for years. The Bears often ended in the middle of the pack — a big disappointment in one of the most passionate football states in the Union. But the year Donna changed the menus, the Bears not only won their division, they went on to win the state championship, beating the Peach County Trojans 28-14.

And Coach Parker, he credited that championship to Donna Martin.

This is a fun story block about how the football team improved their performance after the food program was improved, but it feels off topic to me and takes away from what I feel is the more important story of the link between nutrition and education. It’s a stylistic choice, of course, but when you want your story to have the most impact possible, carefully consider what content you will include, and what content to leave out. Especially when you have a very limited time to tell it. Some points that work in a long talk can be cut in a shorter talk.

When we give our kids the basic nourishment, they’re going to thrive. And it’s not just up to the Cheryl Barbaras and the Donna Martins of the world. It’s on all of us. And feeding our kids the basic nutrition is just the starting point. What I’ve laid out is really a model for so many of the most pressing issues that we face.

If we focus on the simple goal of properly nourishing ourselves, we could see a world that is more stable and secure; we could dramatically improve our economic productivity; we could transform our health care and we could go a long way in ensuring that the Earth can provide for generations to come. Food is that place where our collective efforts can have the greatest impact.

I think we would all agree with Sam that proper nutrition is linked to a wide range of global issues, but it’s unusual to begin on one topic – education – then expand it – athletics – and expand it further still – economics and health care. On the one hand, it speaks to how important the topic of nutrition is, but on the other hand, it strays from the opening topic. In the end, such decisions are up to the storyteller. I would simply suggest that you never stray from the intent of maximizing impact.

So we have to ask ourselves: What is the right question? What would happen if we fed ourselves more nutritious, more sustainably grown food? What would be the impact? Cheryl Barbara, Donna Martin, Coach Parker and the Burke County Bears — I think they know the answer.

Thank you guys so very much.

[Note: all comments inserted into this transcript are my opinions, not those of the speaker, the TED organization, nor anyone else on the planet. In my view, each story is unique, as is every interpretation of that story. The sole purpose of these analytical posts is to inspire a storyteller to become a storylistener, and in doing so, make their stories more impactful.]

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contact me to discuss your storytelling goals!

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Danielle Feinberg: The magic ingredient that brings Pixar movies to life @ TED Talks Live

TED Talks Live were held at The Town Hall Theater in NYC, in November of 2015. I had the pleasure of attending all six nights to hear speakers present impactful Ideas Worth Spreading. This post is an analysis of a talk by Danielle Feinberg on the magic ability of Pixar movies to capture our imagination.

Watch Danielle’s TED Talk. She not only speaks to her personal passion, but how her experiences at Pixar create films that touch the lives of millions. By tying the innocence of animation to the physics of lighting she provides a unique behind-the-scenes view of how art is blended with science, and how the dream that we imagine can become our reality.

Transcript

(my notes in red)

When I was seven years old, some well-meaning adult asked me what I wanted to be when I grew up. Proudly, I said: “An artist.” “No, you don’t,” he said, “You can’t make a living being an artist!”

For some people the life they lead as an adult began with a dream in childhood. I’ve found this to be true for a lot of artists, writers, musicians, even teachers and attorneys. It’s an opening that connects to an audience (we’ve all had dreams as children) and sets the stage for the narrative that follows.

My little seven-year-old Picasso dreams were crushed. But I gathered myself, went off in search of a new dream, eventually settling on being a scientist, perhaps something like the next Albert Einstein.

I have always loved math and science, later, coding. And so I decided to study computer programming in college. In my junior year, my computer graphics professor showed us these wonderful short films. It was the first computer animation any of us had ever seen. I watched these films in wonder, transfixed, fireworks going off in my head, thinking, “That is what I want to do with my life.” The idea that all the math, science and code I had been learning could come together to create these worlds and characters and stories I connected with, was pure magic for me.

Detours are another factor in many lives. What seems to be a change in direction ends up circling back, though often in a modified way. Danielle comes back to art, but from the perspective of computer graphics. Think about the detours in your personal story that an audience would appreciate hearing about.

Just two years later, I started working at the place that made those films, Pixar Animation Studios. It was here I learned how we actually execute those films. To create our movies, we create a three-dimensional world inside the computer. We start with a point that makes a line that makes a face that creates characters, or trees and rocks that eventually become a forest. And because it’s a three-dimensional world, we can move a camera around inside that world. I was fascinated by all of it. But then I got my first taste of lighting.

While Danielle’s personal experiences continue to be foundational to this story, there’s a shift at this point away from her and toward to topic of her talk – what brings Pixar movies to light. Using the visual on the screen behind her, the audience is pulled into the world of animation. The combination of image and words can transport people into your experience…

Lighting in practice is placing lights inside this three-dimensional world. I actually have icons of lights I move around in there. Here you can see I’ve added a light, I’m turning on the rough version of lighting in our software, turn on shadows and placing the light. As I place a light, I think about what it might look like in real life, but balance that out with what we need artistically and for the story. So it might look like this at first, but as we adjust this and move that in weeks of work, in rough form it might look like this, and in final form, like this.

…and in this story, there’s no substitute for the visual imagery. It is possible to describe how lighting works in the animation process without the accompanying visuals – and I always invite storytellers to think about how they would tell their story using only words – but in Danielle’s story the impact would only be a fraction of what she is able to achieve.

There’s this moment in lighting that made me fall utterly in love with it. It’s where we go from this to this. It’s the moment where all the pieces come together, and suddenly the world comes to life as if it’s an actual place that exists. This moment never gets old, especially for that little seven-year-old girl that wanted to be an artist.

As I learned to light, I learned about using light to help tell story, to set the time of day, to create the mood, to guide the audience’s eye, how to make a character look appealing or stand out in a busy set.

While the specific topic is lighting in animation, the revelation described applies across the creative spectrum. The ability of elements such as sound, color, texture, and perspective can tell a story of it’s own. Storytelling in general can tap into this attribute through description. Can you describe a scene in such a way as to enhance your story?

Did you see WALL-E? There he is. As you can see, we can create any world that we want inside the computer. We can make a world with monsters, with robots that fall in love, we can even make pigs fly.

While this is an incredible thing, this untethered artistic freedom, it can create chaos. It can create unbelievable worlds, unbelievable movement, things that are jarring to the audience.

So to combat this, we tether ourselves with science. We use science and the world we know as a backbone, to ground ourselves in something relatable and recognizable. “Finding Nemo” is an excellent example of this. A major portion of the movie takes place underwater. But how do you make it look underwater?

In early research and development, we took a clip of underwater footage and recreated it in the computer. Then we broke it back down to see which elements make up that underwater look. One of the most critical elements was how the light travels through the water. So we coded up a light that mimics this physics — first, the visibility of the water, and then what happens with the color. Objects close to the eye have their full, rich colors. As light travels deeper into the water, we lose the red wavelengths, then the green wavelengths, leaving us with blue at the far depths.

Danielle uses a science story block to explain how the folks at Pixar tapped into how light works to create realistic images that our eye accepts as real. Similarly, science can be used to expand up a number of other topics, from human emotions to the effects of climate change. Many times the science alone can come off as too technical, and thus, too boring, but when tied to a real life application / situation, the science comes to life.

In this clip you can see two other important elements. The first is the surge and swell, or the invisible underwater current that pushes the bits of particulate around in the water. The second is the caustics. These are the ribbons of light, like you might see on the bottom of a pool, that are created when the sun bends through the crests of the ripples and waves on the ocean’s surface. Here we have the fog beams. These give us color depth cues, but also tells which direction is up in shots where we don’t see the water surface. The other really cool thing you can see here is that we lit that particulate only with the caustics, so that as it goes in and out of those ribbons of light, it appears and disappears, lending a subtle, magical sparkle to the underwater.

You can see how we’re using the science — the physics of water, light and movement — to tether that artistic freedom. But we are not beholden to it. We considered each of these elements and which ones had to be scientifically accurate and which ones we could push and pull to suit the story and the mood.

We realized early on that color was one we had some leeway with. So here’s a traditionally colored underwater scene. But here, we can take Sydney Harbor and push it fairly green to suit the sad mood of what’s happening. In this scene, it’s really important we see deep into the underwater, so we understand what the East Australian Current is, that the turtles are diving into and going on this roller coaster ride. So we pushed the visibility of the water well past anything you would ever see in real life. Because in the end, we are not trying to recreate the scientifically correct real world, we’re trying to create a believable world, one the audience can immerse themselves in to experience the story.

It’s important to draw a distinction between the creation of a fictional story (one told in an animated movie) and the telling of a true story. While Danielle and the folks at Pixar have the ability to violate the laws of physics for artistic impact, storytelling with impact requires that only the truth be told. It will be your version of the truth, and other people may see things differently, but your story is authentic to the real world.

We use science to create something wonderful. We use story and artistic touch to get us to a place of wonder. This guy, WALL-E, is a great example of that. He finds beauty in the simplest things. But when he came in to lighting, we knew we had a big problem. We got so geeked-out on making WALL-E this convincing robot, that we made his binoculars practically optically perfect.

His binoculars are one of the most critical acting devices he has. He doesn’t have a face or even traditional dialogue, for that matter. So the animators were heavily dependent on the binoculars to sell his acting and emotions. We started lighting and we realized the triple lenses inside his binoculars were a mess of reflections. He was starting to look glassy-eyed.

Now, glassy-eyed is a fundamentally awful thing when you are trying to convince an audience that a robot has a personality and he’s capable of falling in love. So we went to work on these optically perfect binoculars, trying to find a solution that would maintain his true robot materials but solve this reflection problem.

So we started with the lenses. Here’s the flat-front lens, we have a concave lens and a convex lens. And here you see all three together, showing us all these reflections. We tried turning them down, we tried blocking them, nothing was working. You can see here, sometimes we needed something specific reflected in his eyes — usually Eve. So we couldn’t just use some faked abstract image on the lenses. So here we have Eve on the first lens, we put Eve on the second lens, it’s not working. We turn it down, it’s still not working.

And then we have our eureka moment. We add a light to WALL-E that accidentally leaks into his eyes. You can see it light up these gray aperture blades. Suddenly, those aperture blades are poking through that reflection the way nothing else has. Now we recognize WALL-E as having an eye. As humans we have the white of our eye, the colored iris and the black pupil. Now WALL-E has the black of an eye, the gray aperture blades and the black pupil. Suddenly, WALL-E feels like he has a soul, like there’s a character with emotion inside.

Later in the movie towards the end, WALL-E loses his personality, essentially going dead. This is the perfect time to bring back that glassy-eyed look. In the next scene, WALL-E comes back to life. We bring that light back to bring the aperture blades back, and he returns to that sweet, soulful robot we’ve come to love.

(Video) WALL-E: Eva?

There’s a beauty in these unexpected moments — when you find the key to unlocking a robot’s soul, the moment when you discover what you want to do with your life. The jellyfish in “Finding Nemo” was one of those moments for me.

There are scenes in every movie that struggle to come together. This was one of those scenes. The director had a vision for this scene based on some wonderful footage of jellyfish in the South Pacific. As we went along, we were floundering. The reviews with the director turned from the normal look-and-feel conversation into more and more questions about numbers and percentages. Maybe because unlike normal, we were basing it on something in real life, or maybe just because we had lost our way. But it had become about using our brain without our eyes, the science without the art. That scientific tether was strangling the scene.

But even through all the frustrations, I still believed it could be beautiful. So when it came in to lighting, I dug in. As I worked to balance the blues and the pinks, the caustics dancing on the jellyfish bells, the undulating fog beams, something promising began to appear. I came in one morning and checked the previous night’s work. And I got excited. And then I showed it to the lighting director and she got excited. Soon, I was showing to the director in a dark room full of 50 people.

In director review, you hope you might get some nice words, then you get some notes and fixes, generally. And then, hopefully, you get a final, signaling to move on to the next stage. I gave my intro, and I played the jellyfish scene. And the director was silent for an uncomfortably long amount of time. Just long enough for me to think, “Oh no, this is doomed.” And then he started clapping. And then the production designer started clapping. And then the whole room was clapping.

This is the moment that I live for in lighting. The moment where it all comes together and we get a world that we can believe in.

As consumers we only get to see the finished product, which in the case of Pixar feels flawless, but Danielle has taken us on a journey of challenges. The problems that had to be addressed in order to achieve that flawless feel. That expression, ‘This is the moment that I live for…’ is one that is contained in so many impactful personal stories, regardless of topic. You had a dream, but along the way got lost, or things didn’t work as planned, but with perseverance those issues were overcome.

We use math, science and code to create these amazing worlds. We use storytelling and art to bring them to life. It’s this interweaving of art and science that elevates the world to a place of wonder, a place with soul, a place we can believe in, a place where the things you imagine can become real — and a world where a girl suddenly realizes not only is she a scientist, but also an artist.

We come back to the beginning of Danielle’s story with a beautiful feeling of magic, of imagination, that all things are possible. In many cases the message within the story is revealed along the way, often at the midway point or just beyond, but that message can also appear in the final words of a story, as we see here.

Thank you.

[Note: all comments inserted into this transcript are my opinions, not those of the speaker, the TED organization, nor anyone else on the planet. In my view, each story is unique, as is every interpretation of that story. The sole purpose of these analytical posts is to inspire a storyteller to become a storylistener, and in doing so, make their stories more impactful.]

Learn more about the coaching process or
contact me to discuss your storytelling goals!

Subscribe to our newsletter for the latest updates!

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Latif Nasser: You have no idea where camels really come from @ TED Talks Live

TED Talks Live were held at The Town Hall Theater in NYC, in November of 2015. I had the pleasure of attending all six nights to hear speakers present impactful Ideas Worth Spreading. This post is an analysis of a talk by Latif Nasser about a journey of scientific discovery that can help us to see the world anew.

Watch Latif’s TED Talk. You can feel his enthusiasm throughout the story. His vocal variation, facial expressions and body movements convey emphasis at every turn. This is an unusual presentation, structured as an interview, but there’s much you can learn about how to create and tell an impactful story.

Transcript

(my notes in red)

So, this is a story about how we know what we know. It’s a story about this woman, Natalia Rybczynski. She’s a paleobiologist, which means she specializes in digging up really old dead stuff.

I always tell storytellers not to open their narrative with the phrase ‘this is a story about’, as it’s usually better to let that information come out in the talk. But in the vein of ‘rules are meant to be broken’, the practice can be successful when there’s mystery attached to the statement. Latif’s opening line is simply stated, yet contains that sense of mystery and therefore it quickly grabs our attention.

(Audio) Natalia Rybczynski: Yeah, I had someone call me “Dr. Dead Things.”

Using audio clips within a story is unusual, but it can add impact when it allows someone else to speak – we hear the story in their own words – or adds information best delivered by that person. But the main reason Latif has chosen to use audio within his talk is that he works in radio, so it makes perfect sense to simulate his natural environment.

And I think she’s particularly interesting because of where she digs that stuff up, way above the Arctic Circle in the remote Canadian tundra. Now, one summer day in 2006, she was at a dig site called the Fyles Leaf Bed, which is less than 10 degrees latitude away from the magnetic north pole.

Latif not only tells us who the main character is in his story (Natalia) but takes us to a specific year (2006), a time of year (summer), a general area (Arctic Circle / remote Canadian tundra), and a specific place (dig site). In just 40 seconds.

(Audio) NR: Really, it’s not going to sound very exciting, because it was a day of walking with your backpack and your GPS and notebook and just picking up anything that might be a fossil.

And at some point, she noticed something.

(Audio) NR: Rusty, kind of rust-colored, about the size of the palm of my hand. It was just lying on the surface.

And at first she thought it was just a splinter of wood, because that’s the sort of thing people had found at the Fyles Leaf Bed before — prehistoric plant parts. But that night, back at camp …

(Audio) NR: … I get out the hand lens, I’m looking a little bit more closely and realizing it doesn’t quite look like this has tree rings. Maybe it’s a preservation thing, but it looks really like … bone.

Huh. So over the next four years, she went to that spot over and over, and eventually collected 30 fragments of that exact same bone, most of them really tiny.

(Audio) NR: It’s not a whole lot. It fits in a small Ziploc bag.

And she tried to piece them together like a jigsaw puzzle. But it was challenging.

The mystery continues, as it’s not clear what Natalia has found. Too often storytellers unravel a mystery too quickly, but in this story, the audience is moved along step by step.

(Audio) NR: It’s broken up into so many little tiny pieces, I’m trying to use sand and putty, and it’s not looking good. So finally, we had a 3D surface scanner.

Ooh! NR: Yeah, right?

It turns out it was way easier to do it virtually.

(Audio) NR: It’s kind of magical when it all fits together.

How certain were you that you had it right, that you had put it together in the right way? Was there a potential that you’d put it together a different way and have, like, a parakeet or something?

(Audio) NR: (Laughs) Um, no. No, we got this.

What she had, she discovered, was a tibia, a leg bone, and specifically, one that belonged to a cloven-hoofed mammal, so something like a cow or a sheep. But it couldn’t have been either of those. It was just too big.

(Audio) NR: The size of this thing, it was huge. It’s a really big animal.

So what animal could it be? Having hit a wall, she showed one of the fragments to some colleagues of hers in Colorado, and they had an idea.

(Audio) NR: We took a saw, and we nicked just the edge of it, and there was this really interesting smell that comes from it.

By this point the addition of Natalia’s narrative almost has her on stage, as though the interview is happening in front of the audience.

It smelled kind of like singed flesh. It was a smell that Natalia recognized from cutting up skulls in her gross anatomy lab: collagen. Collagen is what gives structure to our bones. And usually, after so many years, it breaks down. But in this case, the Arctic had acted like a natural freezer and preserved it.

Then a year or two later, Natalia was at a conference in Bristol, and she saw that a colleague of hers named Mike Buckley was demoing this new process that he called “collagen fingerprinting.” It turns out that different species have slightly different structures of collagen, so if you get a collagen profile of an unknown bone, you can compare it to those of known species, and, who knows, maybe you get a match.

Departing from Natalia’s journey, Latif includes a science story block that describes a revolutionary process which provides a turning point in the story.

So she shipped him one of the fragments, FedEx.

(Audio) NR: Yeah, you want to track it. It’s kind of important.

And he processed it, and compared it to 37 known and modern-day mammal species. And he found a match. It turns out that the 3.5 million-year-old bone that Natalia had dug out of the High Arctic belonged to … a camel.

(Audio) NR: And I’m thinking, what? That’s amazing — if it’s true.

So they tested a bunch of the fragments, and they got the same result for each one. However, based on the size of the bone that they found, it meant that this camel was 30 percent larger than modern-day camels. So this camel would have been about nine feet tall, weighed around a ton.

Yeah. Natalia had found a Giant Arctic camel.

The mystery is solved, and Latif delivers the line emphatically, which results in laughter. Had the sentence been delivered in a monotone fashion it would have been received as another bit of data. Revelations within a story are often presented in this dramatic fashion. So much has been revealed in his story, but we’re less than half way through. We wonder what’s next.

Now, when you hear the word “camel,” what may come to mind is one of these, the Bactrian camel of East and Central Asia. But chances are the postcard image you have in your brain is one of these, the dromedary, quintessential desert creature — hangs out in sandy, hot places like the Middle East and the Sahara, has a big old hump on its back for storing water for those long desert treks, has big, broad feet to help it tromp over sand dunes. So how on earth would one of these guys end up in the High Arctic?

Well, scientists have known for a long time, turns out, even before Natalia’s discovery, that camels are actually originally American. They started here. For nearly 40 of the 45 million years that camels have been around, you could only find them in North America, around 20 different species, maybe more.

(Audio) LN: If I put them all in a lineup, would they look different?

NR: Yeah, you’re going to have different body sizes. You’ll have some with really long necks, so they’re actually functionally like giraffes.

Some had snouts, like crocodiles.

(Audio) NR: The really primitive, early ones would have been really small, almost like rabbits.

What? Rabbit-sized camels?

(Audio) NR: The earliest ones. So those ones you probably would not recognize.

Oh my God, I want a pet rabbit-camel.

(Audio) NR: I know, wouldn’t that be great?

Within the science, we have a historical story block that continues below. Taking us back in time allows us to imagine the evolution that occurred. This could apply to many topics and gives the listener a frame of reference that extends beyond the current moment.

And then about three to seven million years ago, one branch of camels went down to South America, where they became llamas and alpacas, and another branch crossed over the Bering Land Bridge into Asia and Africa. And then around the end of the last ice age, North American camels went extinct.

So, scientists knew all of that already, but it still doesn’t fully explain how Natalia found one so far north. This is, temperature-wise, the polar opposite of the Sahara. Now to be fair, three and a half million years ago, it was on average 22 degrees Celsius warmer than it is now. So it would have been boreal forest, so more like the Yukon or Siberia today. But still, they would have six-month-long winters where the ponds would freeze over. You’d have blizzards. You’d have 24 hours a day of straight darkness. How is it that one of these Saharan superstars could ever have survived those arctic conditions?

We’re now on to mystery number two. It’s not uncommon for the solving of one question to raise a subsequent question. By stating that question implicitly, the narrative shift is clear.

Natalia and her colleagues think they have an answer. And it’s kind of brilliant. What if the very features that we imagine make the camel so well-suited to places like the Sahara, actually evolved to help it get through the winter? What if those broad feet were meant to tromp not over sand, but over snow, like a pair of snowshoes? What if that hump — which, huge news to me, does not contain water, it contains fat — was there to help the camel get through that six-month-long winter, when food was scarce?

And then, only later, long after it crossed over the land bridge did it retrofit those winter features for a hot desert environment? For instance, the hump may be helpful to camels in hotter climes because having all your fat in one place, like a fat backpack, means that you don’t have to have that insulation all over the rest of your body. So it helps heat dissipate easier. It’s this crazy idea, that what seems like proof of the camel’s quintessential desert nature could actually be proof of its High Arctic past.

Now, I’m not the first person to tell this story. Others have told it as a way to marvel at evolutionary biology or as a keyhole into the future of climate change. But I love it for a totally different reason. For me, it’s a story about us, about how we see the world and about how that changes. So I was trained as a historian. And I’ve learned that, actually, a lot of scientists are historians, too. They make sense of the past. They tell the history of our universe, of our planet, of life on this planet. And as a historian, you start with an idea in your mind of how the story goes.

While Latif does not go into any detail, just the mention that he was trained as a historian gives us a sense of who he is and why he’s interested in the topic to begin with. And he also makes the connection between history and story, which is something we naturally do has humans.

(Audio) NR: We make up stories and we stick with it, like the camel in the desert, right? That’s a great story! It’s totally adapted for that. Clearly, it always lived there.

But at any moment, you could uncover some tiny bit of evidence. You could learn some tiny thing that forces you to reframe everything you thought you knew. In this case, this one scientist finds this one shard of what she thought was wood, and because of that, science has a totally new and totally counterintuitive theory about why this absurd Dr. Seuss-looking creature looks the way it does. And for me, it completely upended the way I think of the camel. It went from being this ridiculously niche creature suited only to this one specific environment, to being this world traveler that just happens to be in the Sahara, and could end up virtually anywhere.

At this point we hear the true reason for Latif telling this story. In this case it’s about scientific discovery, but in the larger perspective, it’s about all of us. That our lives can be different based on the smallest bit of wisdom. It says that we don’t know where life will take us, but maybe, just maybe, it will take us on an amazing journey of discovery.

This is Azuri. Azuri, hi, how are you doing? OK, here, I’ve got one of these for you here.

So Azuri is on a break from her regular gig at the Radio City Music Hall.

That’s not even a joke. Anyway —

But really, Azuri is here as a living reminder that the story of our world is a dynamic one. It requires our willingness to readjust, to reimagine.

Right, Azuri?

And, really, that we’re all just one shard of bone away from seeing the world anew.

Bringing a camel on stage is not something that many of us could pull off, and it’s done for dramatic and humorous effect in Latif’s story, but he uses the visual of a live camel to bring home his message once again – that we can see the world anew.

Thank you very much.

Note Latif’s facial expressions, use of his hands and sound of his voice. All are expressive, which adds emphasis when he’s being serious, as well as when he’s being humorous. You can also see his head turn from side to side in order to address the entire audience. He doesn’t need to move about the stage, or even across the red circle. His connection to the audience is brilliant.

[Note: all comments inserted into this transcript are my opinions, not those of the speaker, the TED organization, nor anyone else on the planet. In my view, each story is unique, as is every interpretation of that story. The sole purpose of these analytical posts is to inspire a storyteller to become a storylistener, and in doing so, make their stories more impactful.]

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contact me to discuss your storytelling goals!

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Paula Hammond: A new superweapon in the fight against cancer @ TED Talks Live

TED Talks Live were held at The Town Hall Theater in NYC, in November of 2015. I had the pleasure of attending all six nights to hear speakers present impactful Ideas Worth Spreading. This post is an analysis of a talk by Paula Hammond on how science is developing new techniques for battling the most aggressive and tricky forms of cancer.

Watch Paula’s TED Talk. Notice how she narrows the focus of her story to just a subset of cancers that are the most difficult to treat, then masterfully describes the problem, the solution, and the results of these new treatments.

Transcript

(my notes in red)

Cancer affects all of us — especially the ones that come back over and over again, the highly invasive and drug-resistant ones, the ones that defy medical treatment, even when we throw our best drugs at them. Engineering at the molecular level, working at the smallest of scales, can provide exciting new ways to fight the most aggressive forms of cancer.

Paula’s opening phrase, that ‘Cancer affects all of us’, is powerful in that it speaks to a disease we all know about, but I wish she had continued with something along the lines of, ‘While not everyone gets cancer, most everyone knows someone – friend, relative, co-worker – who has dealt with it.’ That would have been a much better way to expand on the narrative thread.

The balance of her opening establishes the context of her story as she speaks about the most challenging forms of cancer and a strategy of working at the molecular level to address them.

Cancer is a very clever disease. There are some forms of cancer, which, fortunately, we’ve learned how to address relatively well with known and established drugs and surgery. But there are some forms of cancer that don’t respond to these approaches, and the tumor survives or comes back, even after an onslaught of drugs.

Paula’s slide helps to illustrate the broad range of cancers, and the fact that while therapies have been developed to address some types, others do remain resistant to those therapies. She doesn’t need to list them off, the slide provides that information to the audience.

We can think of these very aggressive forms of cancer as kind of supervillains in a comic book. They’re clever, they’re adaptable, and they’re very good at staying alive. And, like most supervillains these days, their superpowers come from a genetic mutation. The genes that are modified inside these tumor cells can enable and encode for new and unimagined modes of survival, allowing the cancer cell to live through even our best chemotherapy treatments.

Using the term ‘supervillains’ is an appropriate analogy to describe how powerful and crafty these cancers are, and how difficult it is to defeat them. In this case, their craftiness comes from ‘a genetic mutation’, and to explain that term, Paula describes how the process works using language that the general public can better understand. This is something to keep in mind if your story contains terminology (on any topic) that your audience may not fully grasp when they hear it. Think about how you can explain what the term means in simpler words.

One example is a trick in which a gene allows a cell, even as the drug approaches the cell, to push the drug out, before the drug can have any effect. Imagine — the cell effectively spits out the drug. This is just one example of the many genetic tricks in the bag of our supervillain, cancer. All due to mutant genes.

While such mutations may manifest in many ways, Paula cites one example to illustrate her point. In a longer talk, 2 or 3 examples could be cited in order to paint a more detailed and diverse picture of the problem, but even this one example underscores the concept of cancer’s trickery. Identifying multiple story blocks will give you the option to expand or contract the length of your story.

So, we have a supervillain with incredible superpowers. And we need a new and powerful mode of attack. Actually, we can turn off a gene. The key is a set of molecules known as siRNA. siRNA are short sequences of genetic code that guide a cell to block a certain gene. Each siRNA molecule can turn off a specific gene inside the cell. For many years since its discovery, scientists have been very excited about how we can apply these gene blockers in medicine.

Once again, a technical term – siRNA – is simply explained and connected to the previous passage. A gene causes the problem, this approach blocks the gene. Easy to understand.

Paula then says, ‘For many years since its discovery…’, which is general in nature and keeps the focus of the sentence on the fact that scientists have been excited about the possibilities.

An alternative approach would have been to specify the year of discovery and/or name the scientists who made the discovery. That would add a sense of historical perspective and give credit to those who pioneered the technology. In the end it’s up to the speaker to determine how that statement will be worded. Something to consider when crafting your narrative.

But, there is a problem. siRNA works well inside the cell. But if it gets exposed to the enzymes that reside in our bloodstream or our tissues, it degrades within seconds. It has to be packaged, protected through its journey through the body on its way to the final target inside the cancer cell.

Some solutions are straightforward and easy to implement, but often times there’s a catch, a challenge that prevents the solution to work as intended. The use of words such as ‘exposed’, ‘degrades’, ‘packaged’, and ‘protected’ are common, nontechnical terms that clearly explain the problem and resolution.

So, here’s our strategy. First, we’ll dose the cancer cell with siRNA, the gene blocker, and silence those survival genes, and then we’ll whop it with a chemo drug. But how do we carry that out? Using molecular engineering, we can actually design a superweapon that can travel through the bloodstream. It has to be tiny enough to get through the bloodstream, it’s got to be small enough to penetrate the tumor tissue, and it’s got to be tiny enough to be taken up inside the cancer cell. To do this job well, it has to be about one one-hundredth the size of a human hair.

Paula’s use of ‘supervillain’, ‘superpower’, and ‘superweapon’, creates an alliteration of sorts (please correct me if you have a better grammar definition) that takes the listener from the ‘villain’ to ‘weapon’ via ‘power’.

Let’s take a closer look at how we can build this nanoparticle. First, let’s start with the nanoparticle core. It’s a tiny capsule that contains the chemotherapy drug. This is the poison that will actually end the tumor cell’s life. Around this core, we’ll wrap a very thin, nanometers-thin blanket of siRNA. This is our gene blocker. Because siRNA is strongly negatively charged, we can protect it with a nice, protective layer of positively charged polymer. The two oppositely charged molecules stick together through charge attraction, and that provides us with a protective layer that prevents the siRNA from degrading in the bloodstream. We’re almost done.

In the previous passage Paula explains what the solution has to do, and in this passage she talks about how that was actually done. Think about these three steps – this is what the problem looked like, this is what the solution needs to look like, and this is how that solution was created. This is a beautiful way to present a technical story to a nontechnical audience.

But there is one more big obstacle we have to think about. In fact, it may be the biggest obstacle of all. How do we deploy this superweapon? I mean, every good weapon needs to be targeted, we have to target this superweapon to the supervillain cells that reside in the tumor.

But our bodies have a natural immune-defense system: cells that reside in the bloodstream and pick out things that don’t belong, so that it can destroy or eliminate them. And guess what? Our nanoparticle is considered a foreign object. We have to sneak our nanoparticle past the tumor defense system. We have to get it past this mechanism of getting rid of the foreign object by disguising it.

So we add one more negatively charged layer around this nanoparticle, which serves two purposes. First, this outer layer is one of the naturally charged, highly hydrated polysaccharides that resides in our body. It creates a cloud of water molecules around the nanoparticle that gives us an invisibility cloaking effect. This invisibility cloak allows the nanoparticle to travel through the bloodstream long and far enough to reach the tumor, without getting eliminated by the body.

On one level we know this process is highly complex, but using ‘a cloud of water molecules’ to provide an ‘invisibility cloak’ is all we need. We understand the concept of using a disguise to avoid detection.

Second, this layer contains molecules which bind specifically to our tumor cell. Once bound, the cancer cell takes up the nanoparticle, and now we have our nanoparticle inside the cancer cell and ready to deploy. Alright! I feel the same way. Let’s go!

Paula is so clear in describing the problem and solution she’s dealing with that the audience gets excited and cheers. They can sense victory. This is no easy task, but if your story involves a problem / solution scenario, think about how you can build up a sense of anticipation and accomplishment within your narrative.

The siRNA is deployed first. It acts for hours, giving enough time to silence and block those survival genes. We have now disabled those genetic superpowers. What remains is a cancer cell with no special defenses. Then, the chemotherapy drug comes out of the core and destroys the tumor cell cleanly and efficiently. With sufficient gene blockers, we can address many different kinds of mutations, allowing the chance to sweep out tumors, without leaving behind any bad guys.

So, how does our strategy work? We’ve tested these nanostructure particles in animals using a highly aggressive form of triple-negative breast cancer. This triple-negative breast cancer exhibits the gene that spits out cancer drug as soon as it is delivered. Usually, doxorubicin — let’s call it “dox” — is the cancer drug that is the first line of treatment for breast cancer. So, we first treated our animals with a dox core, dox only. The tumor slowed their rate of growth, but they still grew rapidly, doubling in size over a period of two weeks.

Then, we tried our combination superweapon. A nanolayer particle with siRNA against the chemo pump, plus, we have the dox in the core. And look — we found that not only did the tumors stop growing, they actually decreased in size and were eliminated in some cases. The tumors were actually regressing.

Once a solution has been architected, it must be deployed, else it’s just a theory. In this passage, which is just over a minute, Paula provides a specific case where the solution was used. Note how she delivers the final sentence – ‘The tumors were actually regressing.’ – her pace slows as she clearly enunciates each word, one at a time. We feel the importance of her words and understand the impact that her solution had on the cancer.

What’s great about this approach is that it can be personalized. We can add many different layers of siRNA to address different mutations and tumor defense mechanisms. And we can put different drugs into the nanoparticle core. As doctors learn how to test patients and understand certain tumor genetic types, they can help us determine which patients can benefit from this strategy and which gene blockers we can use.

Ovarian cancer strikes a special chord with me. It is a very aggressive cancer, in part because it’s discovered at very late stages, when it’s highly advanced and there are a number of genetic mutations. After the first round of chemotherapy, this cancer comes back for 75 percent of patients. And it usually comes back in a drug-resistant form. High-grade ovarian cancer is one of the biggest supervillains out there. And we’re now directing our superweapon toward its defeat.

As a researcher, I usually don’t get to work with patients. But I recently met a mother who is an ovarian cancer survivor, Mimi, and her daughter, Paige. I was deeply inspired by the optimism and strength that both mother and daughter displayed and by their story of courage and support. At this event, we spoke about the different technologies directed at cancer. And Mimi was in tears as she explained how learning about these efforts gives her hope for future generations, including her own daughter. This really touched me. It’s not just about building really elegant science. It’s about changing people’s lives. It’s about understanding the power of engineering on the scale of molecules.

A key aspect of the Ideation phase is to identify why your story matters to those who will be listening, watching or reading. Paula does just that as she uses a story block about another person – in this instance two people, the mother and daughter – to bring home the message that ‘engineering on the scale of molecules’ has such far reaching effects, and may very well touch those in the audience.

I know that as students like Paige move forward in their careers, they’ll open new possibilities in addressing some of the big health problems in the world — including ovarian cancer, neurological disorders, infectious disease — just as chemical engineering has found a way to open doors for me, and has provided a way of engineering on the tiniest scale, that of molecules, to heal on the human scale.

In conclusion, Paula provides three examples – varian cancer, neurological disorders, and infectious disease – where this technology may deliver promising solutions. She brilliantly ends with a connection between ‘tiniest scale’ and ‘human scale’.

I encourage you to watch this talk a second time. Pay attention to how every word matters, and how she constructs the problem / solution storyline. Despite the complexity of her topic, we are never lost or confused. In similar fashion, your story should ideally take people on a journey without any bumps along the way.

Thank you.

[Note: all comments inserted into this transcript are my opinions, not those of the speaker, the TED organization, nor anyone else on the planet. In my view, each story is unique, as is every interpretation of that story. The sole purpose of these analytical posts is to inspire a storyteller to become a storylistener, and in doing so, make their stories more impactful.]

Learn more about the coaching process or
contact me to discuss your storytelling goals!

Subscribe to our newsletter for the latest updates!

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James Green: 3 moons and a planet that could have alien life @ TED Talks Live

TED Talks Live were held at The Town Hall Theater in NYC, in November of 2015. I had the pleasure of attending all six nights to hear speakers present impactful Ideas Worth Spreading. This post is an analysis of a talk by James Green about a planet and three moons within our solar system that may be home to lifeforms of some sort.

Watch James’ TED Talk. Most science talks are based on research performed in a laboratory. Hypotheses are codified, tests performed, and the results published. But once we leave the earth, the concept is a bit different. While any scientific discovery involves speculation, this factor becomes more prevalent off planet.

If your story involves science, and you’re thinking that science can’t be fun or it won’t seem exciting, this is a talk that will convince you otherwise. It’s a brilliant example of how technical information can be brought to life.

Transcript

(my notes in red)

Is there life beyond Earth in our solar system?

Asking a rhetorical question can serve as a powerful opening. As a reminder, rhetorical questions are asked in order to make a point and/or stimulate the thought process of a listener. It’s not meant to solicit an answer. In this case, James asks a question that’s been asked for thousands of years, and it’s one that most of us would love to have an answer to.

This question provides a physical frame of reference – not on earth, but still within our own solar system. Rhetorical questions can take us back in time, or into the future. Phrases such as ‘Imagine you are…’, or ‘What if…’ signals the audience that you want them to change their perspective away from the here and now. In doing so, it sparks their imagination.

Note: In general, I’m not a fan of speakers asking literal questions as a way to engage their audience. It makes sense in very specific situations but the majority of the time it’s a feeble attempt to connect with the audience, and indicates a weakness in the speaker’s story.

Wow, what a powerful question. You know, as a scientist — planetary scientist — we really didn’t take that very seriously until recently. Carl Sagan always said, “It takes extraordinary evidence for extraordinary claims.” And the claims of having life beyond Earth need to be definitive, they need to be loud and they need to be everywhere for us to be able to believe it.

James takes a moment to frame how he will answer the question in his talk – from a scientific point of view – one that is based on evidence.

So how do we make this journey? What we decided to do is first look for those ingredients for life. The ingredients of life are: liquid water — we have to have a solvent, can’t be ice, has to be liquid. We also have to have energy. We also have to have organic material — things that make us up, but also things that we need to consume. So we have to have these elements in environments for long periods of time for us to be able to be confident that life, in that moment when it starts, can spark and then grow and evolve.

James provides another aspect of the framing, so that there is clarity regarding the process. When your story is intended for a public audience, don’t assume they will know each of the parameters that you’re working within. In most situations you will need to be explicit. Otherwise, confusion will crop up later in your narrative.

Well, I have to tell you that early in my career, when we looked at those three elements, I didn’t believe that they were beyond Earth in any length of time and for any real quantity. Why? We look at the inner planets. Venus is way too hot — it’s got no water. Mars — dry and arid. It’s got no water. And beyond Mars, the water in the solar system is all frozen.

In this brief historical story block, James looks back to describe what scientists previously thought about the question at hand. This is a common technique, used to contrast how things were in the past versus how things are today.

But recent observations have changed all that. It’s now turning our attention to the right places for us to take a deeper look and really start to answer our life question. So when we look out into the solar system, where are the possibilities? We’re concentrating our attention on four locations. The planet Mars and then three moons of the outer planets: Titan, Europa and small Enceladus.

The use of this visual image is impactful as the planet and moons he’s referring to become more that just his words. We can see the relative sizes and differences in color. We are not given any details, yet our imaginations continue to engage.

So what about Mars? Let’s go through the evidence. Well, Mars we thought was initially moon-like: full of craters, arid and a dead world. And so about 15 years ago, we started a series of missions to go to Mars and see if water existed on Mars in its past that changed its geology. We ought to be able to notice that. And indeed we started to be surprised right away. Our higher resolution images show deltas and river valleys and gulleys that were there in the past.

And in fact, Curiosity — which has been roving on the surface now for about three years — has really shown us that it’s sitting in an ancient river bed, where water flowed rapidly. And not for a little while, perhaps hundreds of millions of years. And if everything was there, including organics, perhaps life had started. Curiosity has also drilled in that red soil and brought up other material. And we were really excited when we saw that. Because it wasn’t red Mars, it was gray material, it’s gray Mars. We brought it into the rover, we tasted it, and guess what? We tasted organics — carbon, hydrogen, oxygen, nitrogen, phosphorus, sulfur — they were all there.

You can hear the excitement in his voice, the sense of surprise at what the rover had found. As you listen to your rehearsal recordings, always pay attention to whether the emotion on the page is reflected in your voice. Happy, sad, angry and perplexed have unique tones.

So Mars in its past, with a lot of water, perhaps plenty of time, could have had life, could have had that spark, could have grown. And is that life still there? We don’t know that. But a few years ago we started to look at a number of craters. During the summer, dark lines would appear down the sides of these craters. The more we looked, the more craters we saw, the more of these features. We now know more than a dozen of them.

A few months ago the fairy tale came true. We announced to the world that we know what these streaks are. It’s liquid water. These craters are weeping during the summer. Liquid water is flowing down these craters. So what are we going to do now — now that we see the water? Well, it tells us that Mars has all the ingredients necessary for life. In its past it had perhaps two-thirds of its northern hemisphere — there was an ocean. It has weeping water right now. Liquid water on its surface. It has organics. It has all the right conditions. So what are we going to do next? We’re going to launch a series of missions to begin that search for life on Mars. And now it’s more appealing than ever before.

Science becomes real when it’s described in language that the average person understands. We understand the search for water, the discovery of a river bed, a robotic rover identifying elements, and craters weeping water. Without being there we can visualize what James is describing.

He doesn’t just say, ‘we went to Mars and discovered water and chemicals’, he takes the time – in this instance around 3 minutes – to paint a vivid picture with words, but he also includes images that say so much more. Think about how you can use a combination of sentences and images to give your audience a richer experience.

05:23
As we move out into the solar system, here’s the tiny moon Enceladus. This is not in what we call the traditional habitable zone, this area around the sun. This is much further out. This object should be ice over a silicate core.

But what did we find? Cassini was there since 2006, and after a couple years looked back after it flew by Enceladus and surprised us all. Enceladus is blasting sheets of water out into the solar system and sloshing back down onto the moon. What a fabulous environment. Cassini just a few months ago also flew through the plume, and it measured silicate particles. Where does the silica come from? It must come from the ocean floor. The tidal energy is generated by Saturn, pulling and squeezing this moon — is melting that ice, creating an ocean. But it’s also doing that to the core.

Now, the only thing that we can think of that does that here on Earth as an analogy … are hydrothermal vents. Hydrothermal vents deep in our ocean were discovered in 1977. Oceanographers were completely surprised. And now there are thousands of these below the ocean.

What do we find? The oceanographers, when they go and look at these hydrothermal vents, they’re teeming with life, regardless of whether the water is acidic or alkaline — doesn’t matter. So hydrothermal vents are a fabulous abode for life here on Earth. So what about Enceladus? Well, we believe because it has water and has had it for a significant period of time, and we believe it has hydrothermal vents, with perhaps the right organic material, it is a place where life could exist. And not just microbial — maybe more complex because it’s had time to evolve.

In this story about the moon Enceladus, James uses an analogy to compare something we’re unsure of, to something here on Earth that we do have knowledge of. This is a big ‘what if’ as the answer to what’s happening on Enceladus isn’t known so he uses the phrase ‘we believe’. When you’re presenting scientific information, it’s important to differentiate between what is ‘believed’ versus ‘what has been proven’. The phrase ‘it now seems’ is rather different from saying ‘we now know’.

Another moon, very similar, is Europa. Galileo visited Jupiter’s system in 1996 and made fabulous observations of Europa. Europa, we also know, has an under-the-ice crust ocean. Galileo mission told us that, but we never saw any plumes. But we didn’t look for them. Hubble, just a couple years ago, observing Europa, saw plumes of water spraying from the cracks in the southern hemisphere, just exactly like Enceladus.

These moons, which are not in what we call a traditional habitable zone, that are out in the solar system, have liquid water. And if there are organics there, there may be life. This is a fabulous set of discoveries because these moons have been in this environment like that for billions of years. Life started here on Earth, we believe, after about the first 500 million, and look where we are. These moons are fabulous moons.

Another moon that we’re looking at is Titan. Titan is a huge moon of Saturn. It perhaps is much larger than the planet Mercury. It has an extensive atmosphere. It’s so extensive — and it’s mostly nitrogen with a little methane and ethane — that you have to peer through it with radar. And on the surface, Cassini has found liquid. We see lakes … actually almost the size of our Black Sea in some places. And this area is not liquid water; it’s methane. If there’s any place in the solar system where life is not like us, where the substitute of water is another solvent — and it could be methane — it could be Titan.

Early on James states that one of the requirements for life is a liquid solvent, which I assumed would be water. But in describing Titan he speaks about another solvent – methane – that could also work. That had me wondering how life could exist in a liquid solvent other than water. I would have appreciated the addition of one minute to this talk for an explanation.

But my desire serves to highlight the potential problem of a story’s length. If James was only given ten minutes for this talk, that extra minute wasn’t in the cards, unless the story was cut elsewhere, and I couldn’t find any aspect of this story that could be cut and not lose meaning. You may very well come up against a similar constraint and have to chose what to include or cut. Stories don’t go on forever.

Well, is there life beyond Earth in the solar system? We don’t know yet, but we’re hot on the pursuit. The data that we’re receiving is really exciting and telling us — forcing us to think about this in new and exciting ways. I believe we’re on the right track. That in the next 10 years, we will answer that question. And if we answer it, and it’s positive, then life is everywhere in the solar system. Just think about that. We may not be alone.

James concludes where he started by admitting that we don’t know if life exists beyond the boundaries of earth, but he offers his personal view that we’ll have an answer in the next decade. And his final words, ‘We may not be alone.’ are a perfect mirror to the words that he opened with, ‘Is there life beyond Earth in our solar system?’

Thank you.

[Note: all comments inserted into this transcript are my opinions, not those of the speaker, the TED organization, nor anyone else on the planet. In my view, each story is unique, as is every interpretation of that story. The sole purpose of these analytical posts is to inspire a storyteller to become a storylistener, and in doing so, make their stories more impactful.]

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