The beauty of becoming a creative professional goes hand in hand with the struggle to find yourself in the process, to make something that speaks to others while revealing the true essence of your own story. This dichotomy can at times cloud your vision, but there is a way through the fog, a path that will ultimately serve your purpose and find an audience.
Fujifilm’s Create Forever project shares impactful stories of individuals who have been, and continue to be, on their creative journey. As a long time fan of Ira Glass and his storytelling sorcery, this was an interview I was eager to see. The video, produced by Muse Storytelling, adds a second layer of meaning with a visual framework that add relevance to Ira’s story.
I think it’s a good target, to invent the thing that’s gonna be exactly right for you. – Ira Glass
Having listened to every episode of This American Life over the past quarter century, there was a surprising moment in the interview that resonated with me. It’s when Ira expressed his original desire to document the stories of everyday people, people who aren’t in the news, as opposed to chasing after famous people like paparazzi, which is too often the strategy.
It’s the reason that I decided to organize TEDx events, to bring voices out into the open that the public was not aware of, and it’s also the reason I’m now coaching speakers to craft their personal narratives. The importance of everyday stories cannot be understated.
But the main focus of this interview was to highlight the challenge of finding your creative voice, to figure out what you love most, and how to express it through your career. But it doesn’t stop with vision or direction, it takes a level of commitment, of diligence to mastering the craft in order to achieve your goals and reach an audience.
If you’re a creative of any discipline, but especially if you’re a storyteller, take a moment to watch Ira’s interview, then examine the path – professional or passionate – that you’re in the process of forging. Think about your deepest desires and consider how you can invent the one thing that is exactly right for you.
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