News Tells You What Happened. Drawing Shows You How It Felt – George Butler at TED2026

News reports are very good at telling us what happened, as well as showing us. But what they can’t do is provide a sense of how it felt. In this talk from TED2026, artist George Butler highlights what that means from his perspective. George creates ink drawings while on location for magazines and newspapers. He works in places such as Ukraine and Syria and uses the portraits he draws of ordinary people to give audiences an experience that a headline fails to provide.

Notice how George builds his talk out of small, specific stories and lets us meet the people first before sharing his thoughts about the news at hand.

He opens by describing a scene that pulls us into the narrative – he’s standing on a street in Kramatorsk, in eastern Ukraine, in the aftermath of a Russian missile strike on an apartment building.

The front of an apartment building has been blown off, so we can see a living room and a kitchen with belongings burnt and scattered in the rubble. Chances are, you’ve never witnessed a scene such as this, yet you’re imagining what it must have looked like, and the sense of horror that would coincide with what you were seeing. With an intense opening such as this, you need to know what happens next.

A woman with soot on her face gathers what she can and sits on her belongings for safekeeping. It’s a strong use of imagery and setting, and it’s deliberately familiar. As George points out, these are the scenes broadcast around the world every night.

What’s unique about this talk is how the visual unfolds behind the speaker as he tells the story. That’s not a technique that very many speakers can employ, but it highlights the point that any visuals you put up on a screen need to support and expand on the narrative. What the audience sees is reinforcing what they’re hearing.

Then comes the turn in the story. George takes us around the back of the same building, where a library of books has been blasted into a rose garden and a 70-year-old man named Petro is carefully stacking them into piles. It’s a beautiful example of juxtaposition: the front of the building is a devastating news story, but at the back of the building, there’s a message that humans persevere regardless. Rather than explaining Petro’s actions, George quotes Petro directly. You can almost hear Petro’s voice in the story.

I was brought up that if I see a loaf of bread on the floor, I’ll pick it up. It’s the same with books. They are food for the soul.

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With those opening scenes in place, George shares his thesis with the audience in a sentence. This technique works so well because we’ve just spent a few moments in his shoes – we understand that words don’t measure up to the impact of the visual.

And I found that the news can tell us what happened, but the drawing can show us how it felt.

Next he introduces Madame Olga, a 99-year-old woman in Kyiv who was too old to get out of bed when the air-raid sirens rang. Her line, “If you be quiet, I will tell you the story from the beginning,” serves as an invitation to the audience. It’s a reminder that everyone has a story, a unique viewpoint to share.

George then compresses the rest of her life into about a minute: the collective farm, surviving the Holodomor, working as a slave for a Nazi family during the war, finally walking home to Ukraine after the war ended, meeting her future husband along the way, and raising four children. It’s a good lesson in finding the beats of the story that convey the most powerful elements of a story. Those few lines could make up an entire chapter in a book, but in a short talk, the narrative is compressed into a series of short statements.

Only after we’ve spent some time with Petro and Olga does George make his case against the current state of news reporting.

I believe the news is failing us. It promotes destruction before humanity.

Notice the rhythm here: short, declarative sentences, one after another. And notice the order. By this point the audience has evidence, so the claim feels earned rather than asserted. His process, to “interview the unsung and the understated” resonates with the audience, as most of us would consider ourselves in the category of “the world isn’t interested in my life”.

The tone shifts again with the introduction of Oleg, a 23-year-old mixed martial arts fighter who joined the military. He posed for George with his Kalashnikov and his guinea pig, Almond. The laughter that follows, especially after repeating “You are a big pig,” reminds us that people living through war are still people, complete with mothers who serve them borscht and endearing pets they whisper to in the midst of destruction.

Then we meet Sergei, an architect whose house fell on his head when it was hit by a missile. When George asks to draw him, Sergei agrees with a big smile, on the condition that he is allowed to draw George too. The two men, without a common language, sit in a hospital ward and draw each other. It’s a deeply human moment, and George concludes this scene with the line: “Sergei, this is your story.”

From there, George asks the question the audience may be thinking: But why, in the age of immediate news, do we need to know about Almond the guinea pig, or Sergei the architect? His answer is the theme of the talk: they could so easily have been one of us. In this personal story, the audience not only spends time in the shoes of the storyteller, but equally in the shoes of the characters introduced along the way. We could be them.

He then ends with a confession, that the drawing is really an excuse to sit a little longer with someone and give them time – This is about observing, seeing properly. – followed by a call to action.

I urge you to witness these stories and not consume them. To be deliberately slow, and to cherish human connection.

George brilliantly navigates the shift from pain to laughter and back, mixing facts and feelings, with each person we meet adding another layer to the message. This is truly a masterclass in storytelling. And while your story, on the surface, is quite different from George’s, think about how you can blend your experiences with those of others who taught you the lessons you’re sharing. In most cases, we are simply a conduit for the wisdom received from others.

Transcript

A couple of years ago, I stood on the streets in eastern Ukraine, in Kramatorsk, in the aftermath of a Russian cruise missile strike on a residential apartment building. I remember the front of the building was blown off. You could see a living room and a kitchen inside, belongings burnt, scattered on the floor, mixed in with the rubble.

There were some weapons inspectors on one side, an excavator in the middle, and of course, in amongst it all, the journalists were there, trying to interview those involved. One lady in particular had soot on her face. It was very moving to watch. She gathered her belongings from the rubble, and she put them on the floor, and she sat on them for safekeeping.

These are the sorts of scenes that are broadcast around the world every night. And I sat and drew this image — that’s her in the black at the front. I found them to be so moving. And let me tell you — the destruction is truly captivating.

But around the back of the same building, I found a library of books had been blasted into a rose garden, and in amongst the thorns and the roses stood Petro, age 70. On his morning walk, he couldn’t go any further. He felt it was his duty to stop, pick up the books, stack them in neat little piles.

And as I drew him, he challenged me, and he said “I was brought up that if I see a loaf of bread on the floor, I’ll pick it up. It’s the same with books. They are food for the soul.”

I’ve drawn mass graves in Ukraine, a cesarean in Afghanistan and the war in Syria. And over two decades, I’ve had one realization over and over, that there are many truths to war. But on that morning in Kramatorsk, in Ukraine, it was so stark. It was Petro that captured my heart, this gentle soul standing amidst atrocity.

This is what I do. I draw for magazines and newspapers, in ink, on location. And over weeks and weeks in Ukraine, it became my mission to be slow, to delve deeper. And I found that the news can tell us what happened, but the drawing can show us how it felt.

In Kyiv, I met Madame Olga, aged 99. She was too old to get out of her bed when the air-raid sirens rang. I remember she had a Bible tucked under her pillow. She was very muddled, she was confusing Putin and Hitler, and she held the translator’s hands about six inches from her face. And in this moment of wonderful clarity, she said, “If you be quiet, I will tell you the story from the beginning.”

She was born in 1923. She was taken to a collective farm with her father. She survived the Holodomor — the great famine which killed four million Ukrainians. When World War II started, she worked as a slave for a Nazi family. She recounted the story about one time they fed her worms. She ran away, on another occasion, to the police station, but the policeman returned her straight back to the house. When the war ended, she began to walk home to Ukraine. She met her husband on the way — future husband, I should say. They got married. She had four children. She lived another 80 years.

If it hadn’t been for the process of drawing, I wouldn’t have shared this moment with Olga, and I wouldn’t be able to share it with you. She died a couple of months after we met, peacefully, in her sleep, before her 100th birthday.

I believe the news is failing us. It promotes destruction before humanity. It’s polarizing and fatiguing. It gives the illusion of certainty. You might feel helpless or hopeless. We’d certainly be forgiven for turning it off.

My antidote is to wander the streets and stand on corners. I work with local translators and fixers to interview the unsung and the understated. Like Oleg, 23-year-old mixed martial arts fighter and football fan from Ukraine. He joined the military to fight the Russians with his football friends. But on this day, I drew him being served borscht by his mother, Lisa, the English teacher from that town, and he posed for me with his Kalashnikov, but also, more unusually, with his guinea pig, Almond.

(Laughter)

And throughout the sitting, he whispered to Almond affectionately, “You are a big pig.”

(Laughter)

“You are a big pig.”

(Laughter)

It’s people like Sergei that remind me that these stories are continuing as I stand in front of you. Perhaps the most ordinary of them all. An architect whose house fell on his head when it was hit by a Russian missile. And I met him in the hospital, bandage wrapped around his head. I asked if I could draw him and the nurse translated. And he looked at me down his nose and he grinned from ear to ear, and said, “Yes, but I will also draw you.”

(Laughter)

And, very formally, a date was arranged for the next day, and I came back and we sat in one of the wardrooms. The windows were still sellotaped up in case there was an explosion. And we sat and we drew each other. We didn’t share any common language. We were both shy about our drawings. Like all good artists, he blamed his tools for the quality of his picture. And he’d probably be secretly proud to know that I’m showing you this.

(Audience: aww)

(Applause)

Sergei, this is your story.

Of course, these are only four stories from Ukraine. But over the years, in Syria and Tajikistan, Gaza and Iraq, I have met and drawn hundreds of other people. But why, in the age of immediate news, do you need to know about Almond, the guinea pig, or Sergei the architect or Olga, the great-great-grandmother? Or Hamdo, Lisa, Dimitri? Well perhaps it’s obvious: I believe they could so easily have been one of us. They are the true consequences of war. And I tell you about them, I share them with you tonight because they are ordinary people who had terror poured on their lives and resisted it with their hearts.

I would like to finish with a confession. More of an admission, if you like, but a difficult one for artists, I think, to admit. As it turns out, it isn’t really about the painting at all. That’s just an excuse to sit a little longer, to give time. We’ve heard about listening accurately today. This is about observing, seeing properly. Drawing is the only way I know how to do that. But today, I invite you — more than that actually, if I’m allowed — I urge you to witness these stories and not consume them. To be deliberately slow and to cherish human connection. Thank you for listening.

(Cheers and applause)

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Paul Conroy: The Faces of War: A Glimpse Through Photojournalism @ TEDxLisboa

Journalism—the practice of reporting on events, people and facts—is a powerful method of storytelling. The (unbiased) goal is to tell us what happened, where it happened, who was involved, and what they said. When it’s done well, there’s an opportunity for us to see the world around us through a slightly different lens.

Journalists often develop their stories in a secondhand fashion with information from outside sources. But the most impactful reporting happens on site, inside the action as it’s taking place. Not only is there a story about the events, people, and facts, there’s a second story unfolding at the same time. It’s the journalist’s personal story. A narrative which reveals what’s happening to them, as well as what they’re thinking and feeling.

This is especially true for photojournalists who work in conflict zones. A soldier engaged in battle will have some degree of agency, but anyone with a camera instead of a weapon does not possess that advantage.

As a curator and advisor for TEDxLisboa 2023, I had the honor of working with award-winning photojournalist Paul Conroy on his talk. While most speakers I work with are sitting in a safe place—at their office or home—Paul was on the front lines in Ukraine, in a city that was being bombarded by Russian forces.

Paul Conroy at TEDxLisboa 2023 Social Media

Whenever we spoke Paul’s face was lit only by the glow from his laptop screen.

“I can’t turn on any lights or the Russians will target the building I’m in.”

He took a short break from the front lines to give this talk, but he’s now back in Ukraine. His talk is not about the conflict he’s covering today—he’ll need to give that talk one day—but rather about his harrowing adventure while in Syria with Marie Colvin. Her passion for telling stories of warfare ended up costing her life. It was Paul’s honor to tell the world this story.

“So, once again, I’m back to shining lights in dark places, the haunts where despots and dictators like to operate. Once again, camera in hand, I’m back to peeling onions.

To get the full picture of Paul’s experience in Syria with Marie, I recommend reading his book, Under the Wire.

Under the Wire by Paul Conroy

The full story would take many, many hours to tell, but Paul masterfully crafted a narrative that spans less than 20 minutes, yet takes you on a journey to hell and back. He choose to reveal the story in ten steps, and he calls out each one along the way. Unusual for a TEDx Talk, but I found it to be an effective way of pacing the story.

Transcript

One – Assignment

Home for me in 2012 was a 17th century cottage set in the Devon countryside. I’d been in Libya for a year covering the revolution with my dear colleague Marie Colvin of the Sunday Times. I’d met Marie in Syria in 2003 when we were both trying to break into Iraq illegally, and we’ve been best friends ever since then.

The piece of my Sunday afternoon was broken with a call from the Sunday Times picture desk. “Paul, we need you to go into Syria, meet Marie in Beirut,” said Andrew.

Trouble had been brewing in Syria since the start of the Arab Spring, but now Assad was shooting protesters in the streets. By midnight that night I was at Heathrow Airport, shoving 20,000 pounds down my boots, in my jacket. There was a limit of 10,000, and I just hadn’t read the paper.

So the next day I met up in Beirut with Marie and we started planning our trip into Homs. We knew the city was under siege. We’d been watching it streamed on the internet, and the journalists coming out were telling us it’s too much, it’s over for us. And Marie just laughed, shrugged her shoulders, and said, “It’s what we do.”

She’d once given a speech where she said we were there to bear witness, and she used the analogy that getting to the heart of any story was like peeling back the layers of an onion, and when you got to the core of the onion, that was the story, that was where you needed to be.

Two – Beirut, meeting the smugglers

We spent a few weeks in Beirut meeting up with representatives of the Free Syrian Army. They were the armed group opposing Assad, and they finally gave us a location and a time, and we had to meet up with a guy called ‘Beardy Man’, that was his name.

Two o’clock the next day in Starbucks we sat opposite Beardy Man and two other guys, and he has got a big beard, and he’s got his laptop out and he’s assessing us. By assessing, I mean he’s Googling us, reading Marie’s stories and looking at my pictures. And after a while he just leans back, gives a thumbs up, and goes, “You’re in.” We’d passed the Beardy Man test.

Three – The journey to the mountains

On a cold chilly morning in February the Free Syrian Army loaded us in to a rickety old van with other people, fare-paying passengers, and we began the drive north to Syria.

We were going in illegally. We had no visas. We’d both been banned from Syria years ago so it was hopeless. But our fixer, Lena, had been told by Lebanese intelligence in Beirut that any journalists found in the vicinity of Homs were to be executed, and their bodies were to be thrown onto the battlefield.

As we neared the mountains, a sense of doom kind of settled on both of us. We could hear explosions in the distance, and we knew too well that them explosions, the source of them explosions, were where we were headed, Syria.

Four – Crossing the border

We waited for hours in what was little more than a shepherd’s hut while the Free Syrian Army fed us big bowls of meat stew, which we sat there eating. Eventually at midnight they called us outside. “Stay close,” warned a shadowy figure, there are many soldiers.

So we spent the next hour tiptoeing through a deserted village, a minefield, around these army checkpoints, and all the time following the only visible sign of our guide, which was his white training shoes in the night. And as we skirted the army checkpoints, occasional shots rang out, but after an hour we were in Syria, we’d made it in.

Five – The road to Al Bueda

We travelled by car, van, motorbike, avoiding regime and Hezbollah checkpoints. It took about three days to travel 30 kilometers, as all the time the Syrian army hunted the press and the journalists with the same murderous intent. The regime were everywhere in Syria, there were no safe spaces.

Army vehicles patrolled the roads, and the checkpoints were random and often. Progress was painfully slow. We never undressed, we never took off our boots, and every night before we went to sleep we planned an escape route out into the olive groves.

Six – The tunnel from hell

In the middle of a cold wet field at midnight the FSA led us into a tunnel. It was actually a three foot high sewer drain, concrete, with no lights. There was very little air, and the heat build up was intense. The only way we could carry our kit was strapped to our chests, and because of the height of the tunnel we kind of had to walk bent double.

As we progressed down the tunnel we were passing people evacuating the wounded and the dying. This tunnel was a lifeline to Baba Amr, a small sunny neighborhood in Homs that was considered the beating heart of the revolution.

Everything came through this tunnel, some of it on the back of a motorcycle that burnt up precious oxygen for those on foot, and we carried on walking bent double for three miles. At the end of the tunnel they pulled us out into a warscape that was akin to one of Dante’s inner circles of hell.

As I looked around I could see the still smoldering skeletal remains of buildings, and it was all lit by the pale light of a full moon. We were driven at breakneck speed through a barrage of RPGs – that’s rocket propelled grenades – and heavy machine gun fire until we arrived drained and exhausted at the media centre.

The media centre was the source of all information coming out of Syria during the revolution. But the reality was, it was a three-story building. Inside there were twenty young Syrians, wrapped in blankets against the cold, all murmuring into Skype. The only light was the pale blue glow off their laptop screens.

Seven – The widow’s basement

While we were in Homs, we’d heard talk that there was a basement where all the women and the children who’d lost husbands and fathers were sheltered. It was one of the few shelters in Homs and it was known as The Widow’s Basement. The camera always affects people’s reactions when you pull one out, so I got Marie to go down first, and I sat at the top of the stairs with a long lens taking shots.

This picture captures exactly what Marie and I saw. This is the true face of the victims of war. This was our story. This was the core of the onion. Inside the basement one woman had given birth, but due to malnutrition she couldn’t breastfeed, so the baby was being fed on a mixture of sugar and water.

While Marie interviewed the tragic victims, I wandered round taking shots of the elderly, the children, and the dying. Wale our beloved translator, he heard of the death of one of his friends during one of Marie’s interviews, which was absolutely heartbreaking. But Marie shone. This is why we did what we did. These were the people who had the least control over their destiny in any war situation.

Eight – The field clinic

After the widow’s basement we ran to the field clinic. It was the run of death. Explosions ripped up the tarmac behind us as Assad’s gunners fired round after round of rocket and artillery fire. We arrived at the basement, ears ringing, nerves shredded, and they dragged us into the doorway.

We were greeted by Dr. Mohammed and a scene of absolute carnage. The dead and the dying filled up every gurney, every bed. The floor was awash with blood, and the medical staff dragged and stacked bodies anywhere they could find the space. They worked with first aid kits. There were no CT scanners or x-ray machines, just bandages and plasters of Paris. It was actually one of the worst places I’d been in any war zone.

Nine – Death and injury

On the 21st of February, both Marie and I agreed we weren’t going to get out alive, so we should do stories on BBC, CNN and Channel 4. Marie told the heartbreaking story of a young toddler who died of shrapnel wounds to the stomach, and the images went out to the world.

About midnight, not long after the interview, it was about midnight, there was a knock at the door, and I was like, “Who the hell is that?” We opened the door and there was three French journalists, Edith Bouvier, William Daniels and Remi Ochlik, and they’d just come in through the tunnel.

So the next morning, me and Marie woke up at 5am to go back to the field clinic. Before we left the building there were two almighty explosions, one 100 meters either side of the building and we waited 30 seconds, and then there were two more explosions, this time no more than 50 meters away.

I realized at that point in time what they were doing, they were bracketing, they were walking the shells in on the building. Thirty seconds later, the first shell hit the media centre. It destroyed the roof and the ceiling, and everything fell on top of us.

The second shell hit the back of the building where Marie and I had just been sleeping. That was destroyed. The third shell exploded somewhere in the building, and that filled the room with black acrid smoke and concrete dust. Seconds later, the fourth shell hit, killing Remi and Marie instantly.

I was still conscious, and I’d felt a pressure on my leg, so I leaned down to investigate, and as I touched my leg, my hand went through and came out the other side. And for a few moments I stood there wiggling my hand. I grabbed the artery inside to see if that was still intact. It was.

I grabbed the bone, that wasn’t broken, but I knew I had a few minutes to get a tourniquet on, otherwise I would bleed to death. So I grabbed the scarf from around my neck, wrapped it round, pulled it as tight as I could. But after a few minutes, I was still bleeding out.

I saw an ethernet cable in the rubble, so I grabbed that, wrapped that round, grabbed a piece of wood from the building, and pulled that as tight as I could. After about 20 minutes, the Free Syrian Army came, dragged me out of the rubble, and took me to the field clinic where Dr. Mohamed was stood there and he’s like, “Hello Paul, what’s wrong with you?”

And I’m going, “I’ve got a hole in my leg.” And he’s going, “Oh so you have.” So, Dr. Mohamed grabs a toothbrush and a bottle of iodine, and my leg is about that big, the hole, and he just pours iodine in with a toothbrush and spends 10 minutes scrubbing my leg.

And every time it nearly got clean, another shell had hit the building and concrete dust would fall in, so he’d have another go. And I was going, “Is that a toothbrush?” He’s going, “No, no, no, it’s a medical brush.” So eventually, he says, “We’ve run out of stitches.” And I was like, “Uh oh.” I said, “What are you going to use?”

He goes, “We’ve got this.” And he had an office staple gun. And I mean, he put about 40 staples into my leg, and there were no painkillers, so that was fun.

Ten – Born again

Myself, Edith, William, and Wale spent the next five days under heavy bombardment in an FSA safe house. It was the most intense artillery I’d ever known. Minute after minute, hour after hour, day after day, they just bombed and hit that building. After six days, the FSA came in and said, “Paul, everything is gone.”

The water tanks on the roof had been hit, the food supplies had run out. And they said, “Whatever happens, we will take you out tonight.” They piled us into five different pickups, and throwing all caution to the wind, we just drove straight at the front line.

The Assad’s forces responded with mortars, rockets, sniper fire, and machine gun fire. And believe me, that was the trip from hell, we managed to get through. Miraculously, we made it to the tunnel, and they tied a rope around my waist and dropped me into this hole, and then they put me on the motorbike that we’d used to ferry supplies. So I thought, great, getting a lift out.

So we’re on the motorbike, going down the tunnel, and we get about three-quarters of the way down, and the motorbike stops, and I look up, and the tunnel is blocked. I thought, oh dear God, no. We got a torch, and you could just see at the very top of the blockage, they’d carved a mini tunnel about the size of someone’s head and shoulders through the blockage, and I was like, uh-oh.

So they picked me off the motorbike, and they pushed me up towards this hole. And there’s no lights. This is all in the dark. The only way I could do it was to put my hands in like that, and pull myself through this blockage.

I got about two meters in and stopped dead. What had happened is a piece of the steel reinforcing bar had gone in my leg and out the other side. And so now I was pinned inside a tunnel, in a tunnel. And they’re going, “Hurry up.”, and I’m going, “Okay.”

So I’m like that, and I know what I’ve got to do in my head. I know I have to rip that wound wide open and actually make it bigger in order to get it off this metal bar. So I gritted my teeth, bit my tongue, and spent five minutes making the hole in my leg a lot bigger.

Eventually, I did that, and I crawled another meter or so through this tunnel, in a tunnel, and I fell out the other side into a pool of mud, and I could feel the water swilling through my leg. “Whatever I say guys, put me on a piece of plastic.” And together, they carried me out. And finally, I escaped the tunnel.

For the next five days, I traveled across Syria on the back of a motorbike. They put some plasters on my leg. I don’t know what it was, but my leg was essentially hanging off. Drove across the tunnel on the back of a motorbike across Syria.

Occasionally, we stopped at farms that were friendly to the cause, but, you know, we never actually got to sleep. And against all odds, I made it to Beirut, where the British ambassador, Tom Fletcher, and his family welcomed me into their home.

Two days later, the Sunday Times arranged a medical evacuation. And I remember really clearly, I was at Beirut airport, we’d sneaked in with the SAS, and I’m on my wheelchair like that, and the British military attache walks over, and he’s like, he leans in, salutes, and in the poshest British voice, he goes, “I believe things got a little fruity out there, sir.” He was the master of British understatements.

So, I wrote this speech and rehearsed this speech in Kherson on the Ukrainian front line as the Russians were pulverizing the city. In fact, this is the first time, or second time, I’ve read it through without an explosion, so well done, Portugal. But Kherson exists in a state of terror. Where once there were 300,000 people, there are now 10,000 people, and the Russians are dismantling the city.

Every day, people crushed by the horror of war leave on the buses going out. But this is how we gather a story. It’s a long shot from grabbing a shot on a cell phone and posting it on Instagram.

We live in dangerous times where misinformation can directly affect events on the ground, and the need for objective, impartial journalism has never been greater. I think photojournalism still has the power to affect outcomes in war.

Why else would I be there?

But for a story to have true impact, you have to report from the scene, and not from a safe distance. So, once again, I’m back to shining lights in dark places, the haunts where despots and dictators like to operate. Once again, camera in hand, I’m back to peeling onions.

Thank you.

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