The Creative Penn Podcast Episode 500

Storytelling takes many forms, and while my focus, for the most part, supports individuals telling their story verbally, writing your story is another avenue for generating impact based on your ideas, lessons learned, and life experiences. In fact, a number of my clients have turned their attention to the spoken version of their story after having published a book.

The Creative Penn Podcast

As with speaking, learning the art and craft of written storytelling takes time, and is based in large part on seeking the wisdom of others who have made the same journey. If writing is your current profession, or simply a future goal, then The Creative Penn Podcast should be in your toolbox.

Joanna Penn is the host, and after 11 years she released her 500th episode. A milestone that few podcasters reach!

You’ll need to hear the entire podcast to discover the many pearls of wisdom that she offers from past episodes, but I wanted to share a few of them here.

Write What You Love

Are you writing what others think you should write, or what you feel the market wants? Maybe you feel that your talents are limited to only one genre, or either fiction or non-fiction. Joanna was stuck in that box until she tried her hand at writing fiction books and now has 18 novels to her credit. Don’t let the challenge of exploring new styles of storytelling hold you back.

It’s Okay If Your First Draft Sucks

Taking this idea further, it is extremely rare (like one in a million) that a first draft is the best you can do. This applies to writing books, articles, or your personal story. When Joanna interviewed Mur Lafferty, the point was made that if we can recognize this fact, and stop worrying about it, great writing is possible.

And I think, when people allow themselves to just write the story and not worry about what’s going to happen to the story afterward, that’s when they really let themselves actually improve. It’s like when they’re thinking about it too much, they hold themselves back or they put some sort of handicap on themselves. But when they just write and not worry about sucking or worrying about how good it is or where it’s gonna be published, then better things happen. ~Mur Lafferty

Realizing that you could write something terrible and then fix it up later with editing freed me from so much. My first drafts are a lot better now, but we all have to go through those first few books where we don’t know what we’re doing! ~Joanna Penn

Leverage Your Intellectual Property

Too often writers will publish their book, either through a traditional publishing house or independently, then they’ll move on to the next project. But there are international rights, audio book rights, movies, even gaming rights to consider.

It’s a subject writers need to spend time exploring, and hire a professional when there are contract related questions. Bottom line, don’t sign anything unless you fully understand what you’re signing up for.

I think authors, indies, have not given enough thought to rights. Taking a publishing rights perspective on your work is the missing link for the indie author and it’s really important to trade publishing. ~Orna Ross

I know the worth of my intellectual property assets, they are the basis of my business — as well as my art. If you understand this, you are an empowered writer! ~Joanna Penn

Develop Your Personal Brand

The concept of having a personal brand was once reserved for those who “made it” in the publishing world, who made the best seller lists and were interviewed on all the talk shows. But in the digital world, with podcasting, Instagram, email marketing and video channels, anyone can get their brand in front of thousands – and on a daily basis if so desired. How do people see you? What’s your brand?

Turning Pro

Some folks are happy being a part time writer and publishing once in a while, making some spending money on the side. But if your goal is to make a living by telling stories – and this applies equally to a writing career or a speaking career – then you should go all in and understand what it means, what it takes to go pro.

When I was trying to learn to be a writer and was falling on my face over and over and over, the reason I decided finally was that I was an amateur. I had amateur habits and I thought like an amateur and what turned the corner for me was just a simple sort of turning a switch where I just decided, I’m going to turn pro. I’m going to think like a pro.

Courage plays a lot. It takes a lot of guts to do this. Patience is also very important, to be patient with ourselves, allow ourselves to fall off the wagon sometimes. Taking the long view is another aspect of it. ~Steven Pressfield

Publishing is like a roller coaster, it’s up and down and up and down. It’s similar to the music industry. If you have one hit, don’t assume that your next one’s going to be a hit. So when you do have money, you need to save well, invest it, prepare for times when it’s going to be a crash, and just don’t think that it’s going to keep going. ~Kevin J Anderson

There’s so much more content in this 500th episode of The Creative Penn, so do give it a listen, and if you’re a writer (professional or aspiring), subscribe to the podcast. You can thank me later. Every episode is a deep dive into the world of writing, publishing, and most importantly, storytelling.

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The Successful Pitch with John Livesay

I had the pleasure of meeting John Livesay when he joined the Speaker Adventure storytelling program that I hosted with hall-of-fame speaker Jeff Salz, and we’ve been friends ever since. John’s podcast, The Successful Pitch, which is a must listen for entrepreneurs and business leaders, focuses on how to make your pitch compelling, clear and concise.

John is a renowned keynote speaker who shares the lessons learned from his award-winning sales career while at Conde Nast. In his keynote Better Selling Through Storytelling he shows companies’ sales teams how to become irresistible so they are magnetic to their ideal clients.

It was such an honor to work with John on his TEDx Talk – Be The Lifeguard of Your Own Life! from TEDxWilmington that has over a million views. We reconnected for a conversation on his podcast – Storytelling With Impact: The Secrets To Giving A TEDx Talk With Mark Lovett – and it was fun to share a few storytelling insights. Give a listen and let me know your thoughts.

TEDx talk, storytelling, Storytelling with Impact, public speaking, speaker coach, emotions versus the logic Read more

Finding Your Creative Voice via Ira Glass

The beauty of becoming a creative professional goes hand in hand with the struggle to find yourself in the process, to make something that speaks to others while revealing the true essence of your own story. This dichotomy can at times cloud your vision, but there is a way through the fog, a path that will ultimately serve your purpose and find an audience.

Fujifilm’s Create Forever project shares impactful stories of individuals who have been, and continue to be, on their creative journey. As a long time fan of Ira Glass and his storytelling sorcery, this was an interview I was eager to see. The video, produced by Muse Storytelling, adds a second layer of meaning with a visual framework that add relevance to Ira’s story.

I think it’s a good target, to invent the thing that’s gonna be exactly right for you. – Ira Glass

Having listened to every episode of This American Life over the past quarter century, there was a surprising moment in the interview that resonated with me. It’s when Ira expressed his original desire to document the stories of everyday people, people who aren’t in the news, as opposed to chasing after famous people like paparazzi, which is too often the strategy.

It’s the reason that I decided to organize TEDx events, to bring voices out into the open that the public was not aware of, and it’s also the reason I’m now coaching speakers to craft their personal narratives. The importance of everyday stories cannot be understated.

 

But the main focus of this interview was to highlight the challenge of finding your creative voice, to figure out what you love most, and how to express it through your career. But it doesn’t stop with vision or direction, it takes a level of commitment, of diligence to mastering the craft in order to achieve your goals and reach an audience.

If you’re a creative of any discipline, but especially if you’re a storyteller, take a moment to watch Ira’s interview, then examine the path – professional or passionate – that you’re in the process of forging. Think about your deepest desires and consider how you can invent the one thing that is exactly right for you.

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An Immigrant’s Story Nearly Lost

Despite its rather modest size – the current population hovers around 1,000 – the history of Plymouth, California is something of a cultural stew that contains flavorful and contentious stories of both mining and viticulture. Its modern day persona is that of a waypoint in the middle of the Amador County wine country, but a century and a half prior, the area was a puzzle piece within the geological landscape that played host to the California Gold Rush.

Plymouth CaliforniaMy 48-hour residency there was the result of a friend’s wedding nearby at Amador Cellars. A beautiful event indeed, with the red, gold and yellow hues of the vineyard serving as a vivid palette for the couple’s nuptial bliss.

As I gazed across the acres of dormant vines before the ceremony I tried to imagine what life had been like during the mid – late 1800s when this remote region was awash with fortune seekers prospecting for gold, as well as fortune seekers prospecting for miners. At the time there were more than 100 wineries satisfying the thirst of those fortune seekers.

While most of those in the area were of European decent, there was a small contingent of Chinese who had ventured from San Francisco to seek their fortune, and during the morning hours before the wedding ceremony became the center of my attention, I took a slow stroll through town and came across a building that had been owned by one of those immigrants.

Old Ming Chinese Store Plaque in Plymouth CaliforniaThe square brass plaque told an abbreviated story that inspired far more questions than it provided answers.

So Plymouth used to be called Pokerville? Who was Old Ming, and how did he play into the Gold Rush story? What happened to him?

Returning to my hotel I was certain that a quick search would clear the air and provide me with a sense of historical enlightenment, but my grand assumption proved incorrect.

Old Ming Chinese Store Front in Plymouth CaliforniaPlymouth never had much of a Chinese population, but in 1882 Ah Ming purchased a building of stone and brick on Old Sacrament Road where he operated a store. Known to locals as “Old Ming”, he apparently kept a vegetable garden behind the store and sold firecrackers, as well as general merchandise … his store stands as the only reminder of Chinese presence in Plymouth. Excerpt from Banished and Embraced by Elaine Zorbas.

That was it. Just one fleeting mention from a single authoritative source. We can skip the chronological inconsistency (was it the late 1870’s or 1882?) and the conflicting information offered up by various online sources as to whether or not Plymouth had once been referred to as Pokerville, or even Puckerville before that.

What I found disheartening was the fact that none of the stories – Ah Ming’s or the store’s – had apparently been preserved. That Ah Ming was a proprietor in town, as opposed to a laborer in the mines, spoke volumes about the life events that brought him to Plymouth in the first place. What products did he sell, who were his customers, and most importantly, what stories were told behind that brick and steel facade?

What is known from other accounts is how difficult life was for Chinese immigrants during this time. Similar to the actions of many today who seek to vilify immigrants, anyone who didn’t come from European stock was often looked upon as something less than fully human.

So as you craft your own personal story, consider the value that your words and experiences can bring to current and future generations. I have a feeling that Ah Ming could have taught us a thing or two about honor, respect, and compassion for those who are different than us.

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Follow Your Passion, Or Just Enjoy Life

In each moment we’re writing the story of our life based on the decisions we make, and a big part of that story revolves around the career path we choose. On that point, the sage wisdom of the 21st century is to follow your passion. Which, by definition, implies that everyone has a passion to follow. But in my experience, that’s not always the case.

Over the years I’ve worked with hundreds of business leaders, entrepreneurs, professors, veterans and students, developing personal stories that include such career-based decisions, and the driving forces behind those choices.

The word passion comes up during these conversations, but not in the way one might expect. As it turns out, life decisions – both personal and career related – involve a complex medley of intellectual and emotional threads coursing through hearts and minds, often in a most perplexing pattern.

When the topic of passion does arise – I’ll overly simplify here for the sake of discussion – people tend to fall into one of three camps. They have too many passions, they have clarity on their one, true passion, or passion wasn’t a factor when determining their vocational path.

Breakingpic Black and White Headphones

Image by Breakingpic from Pexels

We’ve all met people who knew what they wanted to do from an early age. They fell in love with science while standing in the backyard watching the night sky, were captivated by art and carried a sketchpad everywhere they went, or they spent hours each evening incessantly practicing an instrument. Decades later they were still pursuing that one passion, as no other opportunity that crossed their path in the ensuing years had caused them to stray.

Alex Socha Doors Pixabay

Image by Arek Socha from Pixabay

For those with a handful of passions, life tends to be a blend of excitement and frustration. Too many pursuits with so few hours in each day. In some cases the choices are narrow in scope, such as which discipline to pursue within the field of neuroscience, but the options can also be quite diverse, such as whether to become a doctor or a ballerina.

Sometimes that journey leads to a major/minor relationship. A brilliant surgeon by day, and musician by night, a best-of-both-worlds sort of life, though it must be said this particular combination doesn’t work so well in reverse. Other times the choice is made, often for more practical reasons such as money, and there was no looking back.

Then we have the aimless souls without desire or direction, just stumbling through life. Or so the purpose pundits would have us believe. But when I ask these folks about passion, they smile, and say something like, “Don’t have one, have never needed one, I just enjoy my work.”

Find a job you enjoy doing, and you will never have to work a day in your life.” – Mark Twain

And that mindset can result in a string of jobs that, in many cases, cover a number of career paths which overlap, intersect, or build upon each other. The graphic designer that shifted to building websites and, ultimately, toward creating content which took them into social media. It’s not a matter of reaching a skill-based pinnacle, but rather a quest to explore and stretch.

Truth be told, I’m a proud member of this cohort. Looking back, I would have to say that my career path wasn’t a result of following a passion, but rather a series of opportunities, each of which offered the promise of learning, which is one thing I enjoy above most everything else.

I’ve enjoyed my corporate adventures in operations, information systems, marketing, and a CEO stint. And my days organizing TEDx events – despite the trials, travails and tribulations – were most enjoyable. The team members I worked with were incredible (I learned a lot from each of them) and there was nothing more gratifying than seeing speakers (and performers) take the stage to share, illuminate and delight audiences.

Mark Lovett backstage at TEDxSanDiego 2015

Backstage at TEDxSanDiego 2015

The thought of having pursued one of these avocations has an appeal, to be world-class in a specific discipline. To be at the top of my game, complete with all the industry adulation. But I would have lost out on the diversity of learning that I’ve enjoyed. The viewing of life from so many perspectives.

So if you have a passion that drives you, then dive in, go deep, and master your craft. But if professional passion is not your cup of tea, it’s okay to just enjoy what you do, and let it feed your passion for life. In the end, it will still be a story well told.

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